TELECINCO, ES0152503035

ISIN: ES0152503035 WKN: A0B53D Telecinco is one of the key groups in the Spanish audiovisual market.

23.12.2011 - 15:20:57

TELECINCO. It is a national private provider that offers an innovative programming for a young and urban public, based in the information, live programs, national fiction and quality extern production addressed to all the family.

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>The company started its regular broadcastings in 1990. Nowadays, is the second most seen television, but first in the marketing targeted audience, since it is addressed to the upper social class, which gives Telecinco a high profitability.

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>Telecinco is also linked with other important communication groups, of which one, Mediaset, owns more than 50.00% of its share capital.

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>In 1999 Médico de Familia, the most successful television series in recent years, was discontinued. However, the years followed also witnessed the success of new in-house productions such as ‘El Comisario’, ‘Los Serrano’, ‘Siete Vidas’, ‘Hospital Central’ or outside productions such as ‘Ally McBeal’, ‘C.S.I. Miami’, ‘C.S.I. Las Vegas’, as well as entertainment programmes such as the ‘El Juego del Euromillón’ ‘A tu lado’ ‘Aqui Hay Tomate’, ‘Pecado Original’, ‘La noche…con fuentes y Cia and reality TV as ‘Dia a Dia’, ‘Gran Hermano’, ‘Cronicas Marcianas’.

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>In 2003, Telecinco’s network, building upon its coherent commercial policy and its convincing editorial line, was again the only profitable non-pay television network in Spain and one of the most profitable in Europe. With a 21.4% audience share, was the only television network to increase its audience figures year-on-year, reducing the gap with TVE 1 to a historical low of 2 percentage points. Telecinco became the second most-watched TV network for the fourth year running, and the most watched in the Basque Country, the Canary Islands and Valencia.

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>The licensee of Telecinco’s advertising is Grupo Publiespaña. Telecinco, together with its subsidiary Publimedia Gestión, has reaped the rewards of its proven strategy, which has not only contributed to increase its revenue and market share, but also confirmed its market leadership through its creative and innovative hallmark.
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