Omnicom Media Group New York Massachusetts

07.08.2025 - 18:00:19

OMNICOM MEDIA GROUP TOPS 2024 TOTAL NEW BUSINESS RANKING WITH $7.7 BILLION

as well as Sainsbury's , HP and the majority of its Unilever business – a performance that translated to an astonishing 83% retention rate, topping all other networks by a significant margin. Incremental wins included Priceline and David Yurman and an expanded relationship with QSR giant Restaurant Brand's International - for which it supports Burger King, Popeye's, and Tim Horton – with the addition of the Firehouse Subs franchise in the US and the Tim Horton's Canada business.

Joining PHD at the top of the global ranking with wins that included Gap Inc., MSC Cruises, AliExpress and Michelin, OMD was also the #1 agency network in North America for net new business (wins minus losses, excluding retentions).

A Strong Start to 2025
The COMvergence ranking caps a first quarter that has seen OMG and its agencies leading the industry on multiple fronts, starting at CES where the group announced a series of first-mover partnerships with Amazon, Google, Roku and TikTok that unlock consumer insights to supercharge search investment and outcomes.

Less than 30 days into the new year the trade press reported that the $550 Volkswagen China business had been awarded to PHD China. This was followed by Warner Bros Discovery naming Hearts & Science media agency of record for APAC.

Earlier this month, PHD and OMD each earned Agency of the Year titles from the leading US advertising trade publications, with Adweek naming PHD its Global Media Agency of the Year for the second consecutive year; and AdAge naming OMD USA its Media Agency of the Year.

About Omnicom Media Group
Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 28,000 people serving the world's leading brands in OMG agencies around the globe.

___________________________

1 COMvergence Global & Regional Billings Rankings Projected 2024