Omnicom Media Group Omnicom Group Inc. New York

OMNICOM MEDIA GROUP RANKED #1 FOR NET NEW BUSINESS FOR SECOND CONSECUTIVE YEAR

model that leverages Omni - the open operating system that supports the Omnicom network - to enable a flexible ecosystem of talent, capabilities, and technology across all OMG agencies. The launch of Omni Assist - the inaugural Generative AI capability enabled by Omnicom's first-mover access to Microsoft's Open AI GPT models - that has dramatically accelerated the timeline from discovery to client outcomes by acting as a virtual assistant providing insights, notifications, and recommendations across every step of the Omni workflow, from audience development to planning, activation, measurement, and optimization.Expanding its capabilities in high growth categories and markets with the acquisitions of international financial services specialty agency Ptarmigan and Brazil-based connected commerce shops Outpromo and Global Shopper.First-to-market global and regional retail media network partnerships with category leaders like Criteo, Uber and Tesco that added to the industry's most extensive RMN portfolio.Partnering with NBCU to launch program-level reporting at scale across CTV environments, transforming the way streaming content is planned and bought.Operationalizing standards and best practices for programmatic buying that enable levels of transparency, control, safety, and effectiveness that significantly outperform recent industry studies.

"Last year, the world's leading brands chose OMG agencies as the media partners best able to help them unlock transformative growth in an increasingly complex marketplace," says OMG CEO Florian Adamski. "Meeting that high bar is how OMD, PHD and Hearts & Science - empowered by our Agency as a Platform model - led the industry in 2023. As issues like privacy in a cookieless world, an increasingly commerce-centric marketplace, and the demand for cohesive consumer experiences across the path to purchase bring new challenges for marketers in 2024, we will deploy our world-class talent, best-in-class tools, and next-in-class technology to deliver growth for our clients, our agencies, and our people." 

About Omnicom Media Group

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), delivers transformational experiences for consumers, clients and talent. Powered by the Omni marketing orchestration system, OMG connects best -in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe. 

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