WD-40 Multifunktionsprodukt Smart Straw by WD-40 Company - targeted spray for home and workshop
Published on 07/11/2026 at 08:00 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
WD-40 Multifunktionsprodukt Smart Straw sits on a crowded workbench, the familiar blue-and-yellow can now topped with a red folding straw that clicks softly as you flip it up. One quick press and you smell the characteristic solvent note while a thin jet hits a rusty hinge.
Smart Straw detail and use cases
The WD-40 Multifunktionsprodukt Smart Straw is a version of the classic WD-40 multi-use product equipped with an integrated, permanently attached straw that folds down for wide spray and flips up for precision work. This design removes the risk of losing the small red tube that used to roll away across workshop floors or vanish in toolboxes.
WD-40 describes this multi-use formulation as suitable for loosening stuck parts, displacing moisture, protecting metal surfaces, cleaning light grime and silencing squeaks on hinges, locks and mechanical linkages. In German-language marketing, the WD-40 Multifunktionsprodukt is positioned as a single product for "reinigen, schützen, lösen, schmieren und verdrängen von Feuchtigkeit" in household, automotive and industrial settings.
WD-40 Company and its multi-use portfolio
From the classic blue-and-yellow can to Smart Straw formats and specialist sprays, the WD-40 Multifunktionsprodukt line underpins WD-40 Company revenue in consumer and professional markets.
Design, formats and safety
The Smart Straw mechanism is central: a hinged plastic straw permanently attached to the actuator, which users can flip down to access a cone-shaped spray pattern or up for a focused stream into narrow gaps such as door locks or bicycle derailleur pivots. The straw is shaped to fold neatly along the can, reducing snagging in tool bags.
WD-40 offers the Smart Straw version of its Multifunktionsprodukt in several can sizes, commonly around 300 ml in European markets and higher capacities such as 400 ml in some listings. Product labels and safety data sheets point out that the formulation is based on petroleum-derived distillates and requires ventilation, avoidance of open flames and compliance with local hazardous goods transportation rules.
Market positioning and management perspective
WD-40 Company markets the Multifunktionsprodukt Smart Straw as part of its "Maintenance Products" segment alongside standard spray cans, flexible straw variants and specialist formulations for brakes, contacts and high-performance lubricants. In annual reports, the company breaks revenue into Maintenance Products and Homecare & Cleaning segments, with the iconic WD-40-branded sprays as a major contributor.
Chief executive Steve Brass, who took over as CEO of WD-40 Company in 2022, has repeatedly highlighted the importance of extending the core WD-40 brand into convenience formats such as Smart Straw to deepen usage among do-it-yourself customers and professional technicians. His comments often stress brand recognition of the blue-and-yellow can and the link to recurring purchases in hardware and automotive channels.
How Smart Straw fits on the shelf
On German shelves, the WD-40 Multifunktionsprodukt Smart Straw typically sits next to standard WD-40 cans and specialist sprays for silicone, white lithium grease or contact cleaning, giving consumers a clear choice between classic and convenience variants. Retailers often set shelf prices for the Smart Straw version slightly above the conventional spray, reflecting the added functionality of the integrated applicator rather than any formula difference.
Online listings for WD-40 Multifunktionsprodukt Smart Straw show the product as available for both individual consumers and small businesses, with multi-pack options targeting workshops or fleets that need several cans on hand. Reviews commonly mention that the fixed straw saves time compared to searching for a lost tube and reduces waste from disposable straws.
Context and WD-40 Company stock
For WD-40 Company, the Multifunktionsprodukt Smart Straw extends the life of its flagship multi-use formula by improving application control while keeping the brand image intact. On Xetra-equivalent German trading venues the WD-40 Company share is not listed, but its US listing on Nasdaq in US dollars anchors global investor perception of the brand-backed cash flows from multi-use products like Smart Straw.
Key facts on WD-40 Multifunktionsprodukt Smart Straw
- Product: WD-40 Multifunktionsprodukt Smart Straw
- Manufacturer: WD-40 Company
- Category: B2B/Pro line maintenance spray
- Market launch: Smart Straw format introduced internationally from mid-2000s, with ongoing availability in German and European markets
- MSRP / Price: Typical retail prices around 5-8 EUR per can in Germany, varying by volume and retailer
- Availability: Widely available via hardware chains, automotive retailers and online shops in Europe and North America
- Target group: DIY users, mechanics, maintenance technicians and households needing a general-purpose lubricant and moisture displacement spray
- Highlight / USP: Integrated, permanently attached folding straw enabling both wide spray and precise jet from the same can
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