New rally push, Yokohama Geolandar M/ T G003 lines up for AXCR 2026

Yokohama Rubber is putting its Geolandar M/T G003 mud-terrain tire at the center of a fresh motorsport push, supplying Mitsubishi’s factory rally pickup for the 2026 Asia Cross Country Rally and sharpening its off-road credentials among 4x4 and light-truck drivers.

Edited by ad hoc news New Releases & Launches Desk. Reviewed before publication on 06/16/2026 at 3:06 AM ET. Details in the imprint.

Yokohama Rubber is leaning harder into off-road motorsport as it spotlights its Geolandar M/T G003 mud-terrain tire for the 2026 Asia Cross Country Rally, equipping Mitsubishi’s factory Triton rally pickup in the demanding Thai stages. The Japanese tire maker highlights the model as its dedicated mud-terrain product for SUVs and pickup trucks, carrying over motorsport-derived tread and casing technology into everyday 4x4 use. According to Yokohama, the G003 is designed to deliver improved traction, durability and mileage versus its predecessor while still meeting road-legal requirements in key markets. The official Geolandar M/T G003 product page lists fitments for light trucks and SUVs in a broad range of diameters and load ratings.

What the Geolandar M/T G003 is built to do

The Geolandar M/T G003 sits at the aggressive end of Yokohama’s Geolandar off-road lineup, positioned above all-terrain and highway-terrain variants for drivers who regularly encounter deep mud, loose gravel and rock-strewn trails. Yokohama’s technical materials describe a blocky, high-void tread pattern with staggered shoulder lugs and sidewall protectors intended to boost grip in soft surfaces and enhance resistance to cuts, chips and punctures off-road. The manufacturer also points to a proprietary compound and three-ply carcass construction in many sizes, aimed at extending tread life and maintaining casing integrity when vehicles are loaded with camping gear, recovery equipment or towing trailers over rough ground.

The tire range is offered in numerous LT and flotation sizes covering popular off-road platforms such as mid-size and full-size pickups, body-on-frame SUVs and customized 4x4 builds. Depending on the market, sizes span from roughly 15-inch to more than 20-inch rim diameters with speed ratings that typically reflect off-road and mixed-use applications rather than highway performance. Several sizes are marketed for vehicles that have been lifted or equipped with aftermarket suspension, reflecting how the G003 targets enthusiasts who modify their trucks for trail and overland travel.

Yokohama emphasizes that while the Geolandar M/T G003 prioritizes off-road traction, it is still engineered for on-road manners with tread block sequencing and pitch variation to control noise and vibration on paved surfaces. That balance is increasingly important as many customers drive their off-road vehicles day to day and only head into remote areas on weekends, requiring a tire that can cope with commuting, highway trips and unpaved routes without frequent changes. The company’s marketing positions the G003 as offering improved wear resistance and reduced uneven wear compared with the prior Geolandar M/T generation, which can be a key differentiator for buyers watching long-term running costs.

The model’s motorsport credentials are now being underscored through Yokohama’s support of the 2026 Asia Cross Country Rally, where the brand will supply Geolandar M/T G003 tires for Mitsubishi’s Triton-based Team Mitsubishi Ralliart entry across the multi-day event in Thailand. The rally’s combination of muddy tracks, water crossings and high-speed gravel stages is used as a proving ground for tire carcass strength, heat resistance and tread self-cleaning behavior. Mitsubishi’s Thai unit announced the team’s goal of a second consecutive AXCR title and highlighted Yokohama’s mud-terrain tire supply as part of the technical package for the rally pickup. Mitsubishi Motors Thailand’s rally announcement lists Yokohama’s Geolandar M/T G003 as the mud-terrain tire used for the 2026 campaign.

Beyond motorsport, the Geolandar M/T G003 is positioned as part of Yokohama’s broader strategy to grow higher-value tire sales in segments such as pickup trucks, SUVs and adventure-oriented vehicles, which have seen steady demand in many markets. By pushing a motorsport-linked mud-terrain product, the company is targeting customers who want both off-road capability and brand cachet derived from competition. For retail buyers, the G003 competes with mud-terrain and extreme-terrain lines from other global manufacturers, and purchasing decisions often hinge on factors like tread life, sidewall robustness, noise and the perceived link to professional off-road use.

For Yokohama, the Geolandar M/T G003 serves as a halo within its off-road range, supporting brand recognition among 4x4 owners in Asia, North America and other regions where recreational off-roading and overlanding are popular. The tire aligns with Yokohama’s mid-term management plan, which prioritizes premium offerings in growth segments and leverages motorsport participation to showcase product performance. Yokohama Rubber is listed on the Tokyo Stock Exchange; its shares, trading under ISIN JP3201200007, most recently changed hands on the TSE in Japanese yen as part of a sector that has drawn attention from investors tracking the global automotive and tire cycle. Recent coverage from Tyrepress noted that Yokohama’s share price has been among the stronger performers in Japan’s tire segment in mid-2026.

Geolandar M/T G003 in brief: the hard facts

• Product: Geolandar M/T G003
• Manufacturer: The Yokohama Rubber Co., Ltd.
• Category: New Release / Launch - mud-terrain SUV and pickup tire
• Launch date: First introduced globally in the late 2010s, now spotlighted for AXCR 2026
• MSRP / Price: Varies by size and market; positioned as a premium mud-terrain tire in the Geolandar family
• Availability: Offered in multiple markets via Yokohama dealers and tire retailers, with LT and flotation sizes for 4x4 trucks and SUVs
• Target audience: Off-road enthusiasts, overlanders and pickup/SUV owners seeking aggressive mud-terrain capability
• Key differentiator / USP: Motorsports-linked mud-terrain tread and carcass design aimed at combining off-road traction, durability and improved wear versus its predecessor

This article was a.i.-assisted and editorially reviewed. Product information without warranty; prices and availability may change at short notice. Not investment advice and not a buy or sell recommendation. Trading involves risk up to and including the total loss of invested capital.