Aviva DigiCare+ Workplace from Aviva plc - health support wrapped into income protection

Aviva DigiCare+ Workplace pairs group income protection with virtual GP access, annual health checks and mental health support in one app for UK employees. This combined offer keeps the focus on the price of Aviva shares (ISIN GB0002162385).

Reviewed: ad hoc news Bestseller & Flagship desk. Edited and checked on 2026-06-29, 04:39. Details in the imprint.

The Aviva DigiCare+ Workplace app lights up on a commuter’s phone, showing a booked video GP slot between the 8.30 meeting and the school run. It feels less like insurance paperwork and more like a practical health toolkit sitting in a pocket.

What Aviva bundles here

DigiCare+ Workplace from Aviva plc is Aviva’s digital health and wellbeing service that is typically included with its group income protection policies for UK employers. It runs as a smartphone app giving employees access to several clinical services without extra paperwork.

At its core, the app connects staff to virtual GP consultations, an annual health check and mental health support, and it also offers some second medical opinion and nutritional guidance services in one place. The aim is to make income protection feel more like everyday health support than a distant safety net.

How employees actually use it

Picture a staff member tapping the DigiCare+ Workplace tile during a lunch break and booking a same-day video GP call instead of waiting weeks for an appointment. The process is tidy, with clear time slots and simple prompts, replacing long phone queues with a few on-screen taps.

The annual health check runs through a questionnaire and may signpost to blood tests or other follow-up, turning a one-off insurance benefit into a recurring nudge to look at blood pressure, weight and lifestyle. Many employers frame it during wellbeing weeks to keep usage consistent through the year.

What employers get out of it

For HR teams, DigiCare+ Workplace turns an abstract benefit into a visible service they can promote during onboarding and wellbeing campaigns. It gives them a story to tell beyond “you are covered if you are off sick” and provides usage metrics via Aviva’s reporting.

When an employee uses the virtual GP or counselling services early, it can support faster interventions and help reduce long-term absence, which is a key metric for group income protection. That operational angle is what appeals to benefits managers watching sick-leave trends.

The human face at Aviva

Aviva chief executive Amanda Blanc has repeatedly stressed that the insurer wants to be closer to customers through digital services rather than just policy documents. Her emphasis on practical tools aligns with DigiCare+ Workplace being bundled into core protection products.

Product managers in Aviva’s group protection team typically gather feedback from large employers on how staff move through the app, and some corporate clients push for clearer mental health pathways. That loop influences updates to features like counselling sign-up flows and notification settings.

Strengths and weak spots

The bundle of GP access, annual health checks and mental health support is tidy and self-assured, especially for mid-sized employers that might not buy separate digital health platforms. Employees feel the service most when they can book help quickly without navigating multiple logins.

The weak spot remains awareness. Many staff only find DigiCare+ Workplace when HR highlights it in newsletters or posters. If an employer’s internal communication is quiet, the app risks sitting unused on phones even though the insurance premium already funds the service.

Where it sits in Aviva’s offer

DigiCare+ Workplace belongs to Aviva’s broader workplace health and protection line-up, which includes group income protection, group life and related wellbeing services for UK businesses. It positions the insurer as a partner in day-to-day health, not just in long-term claims handling.

For Aviva, services like this support its strategy to grow in workplace benefits while keeping administration smooth for HR teams. Net-net, these kinds of bundled tools help keep employers engaged with Aviva even when no claim is running.

Context and one stock sentence

DigiCare+ Workplace is part of the push by Aviva to tie its traditional protection products to everyday digital health access and keep its brand visible to employees, not only to HR. All told, Aviva shares (ISIN GB0002162385) trade on the London Stock Exchange as a large-cap UK insurance name, without a verified live price here.

Key facts on DigiCare+ Workplace

• Product: Aviva DigiCare+ Workplace
• Manufacturer: Aviva plc
• Category: Flagship workplace health and protection service
• Launch: Offered in recent years alongside Aviva’s UK group income protection policies
• RRP / Price: Included as a service within eligible group income protection premiums for UK employers
• Availability: Available to UK employers that buy qualifying Aviva group income protection cover; access via mobile app for employees
• Target group: Employers seeking integrated income protection and digital health support for staff
• Highlight / USP: Combines virtual GP access, annual health checks and mental health support in a single app linked to group income protection

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.