Analyst Confidence High as Celsius Stock Maintains Momentum

Celsius US15118V2079

Shares of Celsius Holdings Inc. continued their upward trajectory, closing the latest session at $45.59 and marking a sixth consecutive day of gains. This positive movement coincides with a notably bullish endorsement from JPMorgan, which has named the energy drink company one of its top three equity picks for 2026. The central question for investors is whether this pace can be sustained.

The stock's recent performance has been robust. It has accumulated a gain of approximately 12% over its six-day winning streak and is up 73.1% year-to-date, significantly outpacing the S&P 500's 17.8% rise. Operationally, Celsius is capturing market share at an impressive rate. Its portfolio market share stands at 20.2%, growing at 25.5%—nearly double the category average of 13.7%. The company's market capitalization recently increased by about $1.2 billion to approximately $12 billion.

However, the latest quarterly financials presented a mixed picture. For Q3 2025, Celsius reported revenue of $725.1 million alongside a net loss of $61.0 million.

JPMorgan's Bullish Stance and Valuation Context

JPMorgan has issued an "Overweight" rating on Celsius stock, accompanied by a price target of $68.00. This projection implies a potential upside of more than 50% from current levels. The bank's optimism is rooted in the company's strong market position, strategic distribution partnerships—including its key alliance with PepsiCo—and significant runway for international expansion.

This bullish outlook is reflected in the stock's current valuation premium. Celsius trades at a price-to-sales multiple of 5.5x, compared to a broader industry average of 2.2x. The consensus price target among analysts sits at $63.43, based on inputs from 21 market researchers, suggesting a potential 39% gain. Individual analyst targets span a wide range, from $38.00 to $80.00. Notably, UBS maintains a "Buy" rating with a $65.00 target.

Key Conditions for Future Performance

The path for Celsius shares from here appears contingent on two critical factors. First, the company must sustain its current market share growth momentum of roughly 25.5%. Second, a reduction in net losses is necessary to justify current profitability expectations and the associated valuation premium.

Should both conditions be met, the consensus analyst targets appear more plausible. Conversely, if market share gains or the path to profitability disappoint, the stock's upside potential would likely diminish—a scenario underscored by the lower end of the analyst target range at $38.00.