Amazon's Twin Bets on AI and Logistics Reshape the Profit Picture
08.05.2026 - 04:31:47 | boerse-global.deThe numbers coming out of Amazon’s first quarter were already eye-catching. Revenue of $181.5 billion, up 17%. Operating income of $23.9 billion, the best first-quarter margin in company history at 13.1%. But the real story is what Amazon is doing with that cash — and how it’s spending it on two fronts that could redefine the business for years.
The cloud division delivered its strongest performance in nearly four years. AWS revenue jumped 28% to $37.6 billion, the fastest growth in 15 quarters. The AI portion alone is already running at an annualized run rate above $15 billion, and demand continues to outstrip supply. Amazon’s custom Trainium chip business has crossed a $20 billion annual revenue run rate with triple-digit growth, with OpenAI locking in roughly 2 gigawatts of Trainium capacity starting in 2027 and Anthropic reserving up to 5 gigawatts. Trainium3 has been in deployment since early 2026 and is nearly fully booked, while Trainium4 — still about 18 months from broad availability — is already largely pre-committed.
The AWS backlog stood at $364 billion at quarter-end, a figure that doesn’t yet include the new Anthropic deal CEO Andy Jassy valued at over $100 billion. Amazon has committed up to $25 billion to the Anthropic partnership, which obligates the AI developer to spend more than $100 billion on AWS technologies over a decade.
That kind of forward visibility helps explain why Amazon is comfortable with a 2026 capital expenditure plan of roughly $200 billion — more than any company has ever spent in a single year. For context, 2025 CapEx was $131.8 billion. The trade-off is visible in free cash flow, which dropped to $1.2 billion over the trailing twelve months from $25.9 billion a year earlier. Jassy addressed the concern directly on the earnings call: “We have high confidence that this CapEx will be well monetized, as we already have customer commitments for a significant portion.”
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But AI infrastructure isn’t the only big bet. Amazon is also taking its logistics network public. The launch of Amazon Supply Chain Services opens the company’s entire delivery ecosystem — 80,000 trailers, more than 100 cargo aircraft, and a global network of warehouses and sorting centers — to any business, regardless of whether they sell on Amazon. The company promises transport costs up to 25% below market averages, and early customers include Procter & Gamble, 3M, Lands’ End, and American Eagle Outfitters.
The move sent UPS shares down nearly 10% and FedEx more than 9%. UPS alone generated roughly $89 billion in revenue over the past twelve months — a market Amazon is now openly entering. Some analysts caution that Amazon has been competing in logistics for years and that this is an incremental step, not a sudden disruption. The key question is whether Amazon can fill spare capacity in trailers, aircraft, and warehouses with third-party volume at attractive margins without compromising its core e-commerce promise.
The parallel to AWS is hard to miss. Amazon’s cloud business started as internal infrastructure before becoming the company’s most profitable segment. Logistics could follow the same trajectory.
Supporting both bets is a stable core business. Advertising revenue rose 24% to $17.24 billion. The North America segment grew 12% to $104.1 billion, with operating margin improving to 9.0%. A macro tailwind arrived in early May when the US and China reached a trade truce — roughly 30% of goods sold on Amazon come from China, and Chinese advertisers account for 14% of ad revenue.
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For the second quarter, Amazon guided revenue between $194 billion and $199 billion, well above the consensus estimate of $189.2 billion. The stock trades near its 52-week high of €234.05, up roughly 39% over the past year. Wall Street remains bullish: 62 analysts rate it a buy, with a consensus price target of $307.60. Raymond James recently raised its target to $280, citing AWS growth and AI partnerships.
Analysts see operating margins trending from the current roughly 12% toward 20% over the long term. The next checkpoint comes at the end of July with the Q2 report, which will show whether AWS margins and investment absorption are tracking as expected. For now, Amazon is placing two enormous bets simultaneously — one on the future of computing, the other on the future of shipping — and betting that the cash flow squeeze is temporary.
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