RBC cuts target for Mercedes-Benz stock from EUR 54 to EUR 44

Published on 10/22/2026 at 11:41 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Mercedes-Benz stock costs EUR 40.79 on October 22, 2026, 0.61 percent below the Xetra close. Q3 sales fell 6 percent to 491,700.

Analyst pressure meets sales growth

RBC reduced its Mercedes-Benz target from EUR 54.00 to EUR 44.00 on October 13, 2026.
Third-quarter group sales fell 6 percent to 491,700 vehicles on October 7, 2026.
Mercedes-Benz stock trades at EUR 40.79 at 11:37 a.m. CEST at Lang & Schwarz on October 22, 2026, 0.61 percent below the Xetra close of October 21, 2026.
Mercedes-Benz will publish third-quarter results on October 28, 2026.

Architektonisches Rendering eines gläsernen Firmensitzes mit Rundbau — Architektur-Render eines modernen Hauptquartiers symbolisiert den Unternehmenssitz der Mercedes-Benz Group AG (DE0007100000), Illustration mit AI erstellt.

Mercedes-Benz (ISIN DE0007100000) was trading at EUR 40.79 at Lang & Schwarz on October 22, 2026 at 11:37 a.m. CEST, down 0.61 percent versus the Xetra close of October 21, 2026. Deutsche Boerse reported on October 13, 2026 that RBC cut its target from EUR 54.00 to EUR 44.00 while keeping its Sector Perform rating.

What does the target cut mean for margins?

RBC's concern centers on China and the profitability of the car division. The bank said deliveries in China had fallen by almost one-third year over year and warned that the automotive margin could drop below Mercedes-Benz's 3 percent to 5 percent target range, according to the October 13 report.

Three dated signals since October 7

On October 7, 2026, Mercedes-Benz Media reported third-quarter group sales of 491,700 cars and vans, down 6 percent from the prior-year quarter. On October 12, 2026, EQS News published that the group bought back 910,000 shares between October 5 and October 9. RBC then lowered its target to EUR 44.00 on October 13, 2026.

When do the next dates arrive?

Mercedes-Benz's next reporting date is October 28, 2026, when it will publish third-quarter results and hold its analyst conference call, according to the Mercedes-Benz Group investor-relations page. The same calendar lists a Sustainability Update for November 10, 2026.

Stock stays below the analyst target

The market valuation remains tied to whether new electric models can offset weaker Chinese demand. Mercedes-Benz reported fiscal-year 2025 revenue of EUR 132.2 billion and EBIT of EUR 8.2 billion on its investor-relations page, providing a historical earnings base before the third-quarter update.

Mercedes-Benz stock was trading at EUR 40.79 at Lang & Schwarz on October 22, 2026 at 11:37 a.m. CEST, 0.61 percent below the Xetra close of October 21, 2026 at EUR 41.04. The 52-week range was EUR 38.89 to EUR 62.34, while market capitalization stood at EUR 39.0 billion as of October 22, 2026. The further course of trading is shown by the continuously updated real-time quote of Mercedes-Benz stock.