RBC cuts target for Mercedes-Benz stock from EUR 54 to EUR 44

Published on 10/15/2026 at 10:54 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

The target fell from EUR 54.00 to EUR 44.00 on October 14, 2026. Mercedes-Benz stock costs EUR 40.08 on October 15, 2026, 1.24 percent above the Xetra close.

Analyst pressure and capital return

RBC cut its target from EUR 54.00 to EUR 44.00 on October 14, 2026.
Mercedes-Benz bought back 4,761,805 shares between September 1 and October 9, 2026.
Mercedes-Benz stock trades at EUR 40.08 at 10:44 a.m. CEST at Lang & Schwarz on October 15, 2026, 1.24 percent above the Xetra close of October 14, 2026.
The next Q3 interim report and analyst conference call are scheduled for October 28, 2026.

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Mercedes-Benz stock (ISIN DE0007100000) was trading at EUR 40.08 at Lang & Schwarz on October 15, 2026 at 10:44 a.m. CEST, up 1.24 percent versus the Xetra close of October 14, 2026 at EUR 39.59. The immediate catalyst was an analyst target cut before the group's third-quarter report.

RBC lowers its target

According to MarketScreener on October 14, 2026, RBC lowered its Mercedes-Benz target from EUR 54.00 to EUR 44.00 and kept a Neutral rating. The EUR 10.00 reduction equals 18.52 percent of the former target and leaves the target 8.91 percent above the Lang & Schwarz price.

The concern centers on profitability ahead of the quarterly report. Mercedes-Benz's investor-relations page says its second-quarter 2026 results showed Cars performing in line with guidance, while Financial Services and Vans delivered strong earnings and the full-year outlook was confirmed, according to the Mercedes-Benz Group investor-relations page.

Three buyback milestones

The capital-return program provides a second measurable angle. An EQS News release dated October 5, 2026 reported 875,000 shares bought back between September 28 and October 2. A later disclosure reported 910,000 shares bought back between October 5 and October 9, bringing the total since September 1 to 4,761,805 shares.

What does the target cut mean?

The lower target does not erase the capital-return signal, but it puts the October 28 reporting date at the center of the valuation debate. Mercedes-Benz's investor-relations calendar lists the Q3 2026 interim report and the analyst conference call for October 28, 2026, while the latest quoted price sits EUR 3.92 below RBC's new target.

Dates for the next review

The next two scheduled investor dates are October 28, 2026, for the Q3 interim report, and October 28, 2026, for the analyst conference call, according to the Mercedes-Benz Group investor-relations page.

Stock holds above the close

At EUR 40.08, the stock was EUR 0.49 above the October 14 Xetra close during the October 15 morning session. The upcoming report will test whether the confirmed outlook can withstand the margin concerns reflected in RBC's lower target. The further course of trading is shown by the continuously updated real-time quote of Mercedes-Benz stock.