RBC cuts Mercedes-Benz target to EUR 44: Mercedes-Benz stock gains 1.50 percent

Published on 10/16/2026 at 09:44 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

RBC cut its target from EUR 54 to EUR 44. Mercedes-Benz stock costs EUR 40.54 on October 16, 2026, 1.50 percent above the Xetra close.

Analyst target reset before results

On October 14, 2026, RBC Capital cut its Mercedes-Benz target from EUR 54.00 to EUR 44.00.
Second-quarter revenue was EUR 32.10 billion versus EUR 33.20 billion a year earlier.
Mercedes-Benz stock trades at EUR 40.54 at 9:36 a.m. CEST at Lang & Schwarz on October 16, 2026, 1.50 percent above the Xetra close of October 15, 2026.

Isometrische Illustration einer Fahrzeug-Wertschöpfungskette mit Robotern — Isometrische 3D-Grafik zeigt die Wertschöpfungskette der Automobilproduktion bei der Mercedes-Benz Group AG (DE0007100000), Illustration mit AI erstellt.

Mercedes-Benz Group stock (ISIN DE0007100000) was trading at EUR 40.54 at Lang & Schwarz on October 16, 2026 at 9:36 a.m. CEST, up 1.50 percent versus the Xetra close of October 15, 2026 (EUR 39.94). The latest analyst action came from RBC Capital, which cut its price target from EUR 54.00 to EUR 44.00 on October 14, 2026 while retaining a Sector Perform rating, as Markets Insider reported.

Three dated signals shape the setup

The recent sequence points to a stock balancing a weaker China outlook against cost control and upcoming model launches. On July 28, 2026, Mercedes-Benz reported second-quarter revenue of EUR 32.10 billion, down from EUR 33.20 billion in the second quarter of 2025, while Group EBIT rose to EUR 1.50 billion from EUR 1.30 billion, according to Mercedes-Benz Group. On October 12, 2026, a regulatory release reported that the company had repurchased 910,000 shares between October 5 and October 9, bringing the buyback total since September 1 to 4,761,805 shares, as finanzen.ch carried the EQS disclosure. The October 14 target cut is the most recent of the three signals.

What does the target cut mean?

RBC's new EUR 44.00 target is EUR 3.46 above the Lang & Schwarz price, a 8.53 percent premium calculated against EUR 40.54. The cut nevertheless removes EUR 10.00, or 18.52 percent, from the previous target and keeps the rating at Sector Perform. That combination frames the central debate before results: whether Mercedes-Benz can offset softer passenger-car profitability with efficiency gains, Financial Services earnings and new products.

Q3 results arrive October 28

Mercedes-Benz has scheduled its third-quarter report for October 28, 2026, followed by an analyst conference call on the same date, according to the company's investor calendar. Its second-quarter update showed the pressure points clearly: Mercedes-Benz Cars posted adjusted EBIT of EUR 909 million and a 4.00 percent adjusted return on sales, while Financial Services delivered adjusted EBIT of EUR 492 million and a 15.30 percent adjusted return on equity, according to Mercedes-Benz Group. The next report will show whether the Cars margin stayed within the full-year range of 3.00 percent to 5.00 percent.

Mercedes trades above the Xetra close

The intraday move puts the stock 1.50 percent above the Xetra close of October 15, 2026, while the current price remains EUR 1.65 above the 52-week low of EUR 38.89. The market capitalization is EUR 38.8 billion, and the 52-week range extends to EUR 62.34.

Mercedes-Benz was trading at EUR 40.54 at Lang & Schwarz on October 16, 2026 at 9:36 a.m. CEST, 1.50 percent above the Xetra close of October 15, 2026 at EUR 39.94. The further course of trading is shown by the continuously updated real-time quote of Mercedes-Benz stock.