Puma stock edges lower as RBC sets cautious EUR 23 target
Published on 09/15/2026 at 16:31 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Puma stock (ISIN DE0006969603) last closed at EUR 21.87 on Xetra on September 14, 2026, leaving the sportswear group valued at about EUR 3.71 billion and trading roughly 9.0 percent below its level at the start of 2026 per a recent analyst overview.
RBC trims its price target
According to Ad-hoc-news, Royal Bank of Canada recently reiterated its Neutral rating on Puma and cut its price target to EUR 23 on September 14, 2026, only about 5.2 percent above the latest closing price of EUR 21.87.
In the same coverage, Puma's market capitalization is reported at EUR 3.71 billion as of September 14, 2026, compared with a level roughly 9.24 percent higher at the beginning of 2026, illustrating how the shares have lagged year to date despite a still supportive analyst consensus.
Analyst consensus still above current price
As the latest analyst consensus compiled by MarketScreener shows on September 15, 2026, Puma stock last closed at EUR 21.71, while the average analyst target price stands at EUR 29.11.
This implies an upside potential of around 34.1 percent from the September 15, 2026 closing level of EUR 21.71 to the consensus target of EUR 29.11, even though individual houses such as Royal Bank of Canada have moved to more cautious targets close to the market price.
Stock trades below consensus but near RBC target
For investors, the positioning between the reduced RBC target and the higher consensus range is a key signal: with Puma shares closing at EUR 21.87 on September 14, 2026 and an RBC target of EUR 23, the stock trades only slightly below this more cautious threshold, while still remaining meaningfully below the broader consensus of EUR 29.11 reported on September 15, 2026.
The current configuration suggests that the market is pricing in a more subdued scenario than the average analyst model, at least until the next set of quarterly figures from Puma provides fresh evidence on revenue growth, profitability and the trajectory of margins.
Puma stock price and market data
Puma stock is primarily listed on Xetra in Frankfurt under the ticker PUM, with the most recent referenced closing price of EUR 21.87 on September 14, 2026 and EUR 21.71 on September 15, 2026 according to the consensus overview from MarketScreener.
Puma stock key data
- Company: Puma SE
- ISIN: DE0006969603
- WKN: 696960
- Ticker: PUM
- Trading venue: Xetra
- Price (as of September 15, 2026, 17:30): 21.71 EUR
- Market capitalization: 3.71 billion EUR (as of September 14, 2026)
- Sector / Industry: Consumer Discretionary / Apparel, Footwear and Accessories
- Index membership: MDAX
