Puma stock slips as RBC trims its target to EUR 23

Published on 09/14/2026 at 20:09 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Puma stock trades at EUR 21.87 on September 14, 2026, after RBC cut its target to EUR 23. Half-year 2026 revenue fell 7.9 percent to EUR 3.554 billion and EBIT was a EUR 53.1 million loss.

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Puma stock (ISIN DE0006969603) traded at EUR 21.87 on September 14, 2026, down 9.24 percent for the year and 2.48 percent below the latest quoted level in the MarketScreener snapshot. The same page shows a market value of EUR 3.71 billion and a 5-day move of plus 1.25 percent.

RBC keeps pressure on the target

According to MarketScreener on September 11, 2026, RBC cut its target for Puma to EUR 23 and kept a Sector Perform view. The same rating page also lists a Neutral call from RBC and places Puma at 21.87 EUR in real-time CBOE trading on September 14, 2026.

The stock is still close to that target. At EUR 21.87, it sits only EUR 1.13 below EUR 23, which keeps the valuation discussion tighter than the year-to-date move alone suggests.

Half-year numbers stay weak

According to iNewsWeek on September 14, 2026, Puma's first-half 2026 revenue fell 7.9 percent to EUR 3.554 billion, or 5.2 percent in constant currency. The same report says second-quarter footwear sales dropped 11.7 percent, accessories fell 12.0 percent and apparel declined 4.3 percent.

That report also puts second-quarter EBIT at a loss of EUR 53.1 million. For investors, the combination of lower revenue and a negative operating result matters more than the single-day share move.

Management change adds another layer

According to Fibre2Fashion on September 14, 2026, Chief Commercial Officer Matthias Baeumer will step down from Puma's Management Board on September 30, 2026. CEO Arthur Hoeld will oversee sales and subsidiaries in the interim.

That leaves the stock between a lower target, a weak half-year trend and a visible management transition. The next quoted level is EUR 21.87 on September 14, 2026, with a market capitalization of EUR 3.71 billion.