PepsiCo stock falls 1.56 percent as chip prices rise
Published on 09/25/2026 at 12:53 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
PepsiCo stock (ISIN US7134481081) stood at USD 128.15 on Nasdaq on September 24, 2026, down 1.56 percent from the previous close of USD 130.18. The move followed news that selected chip and soda products will receive low to mid single digit price increases, as Reuters reported on September 24, 2026.
Higher prices meet softer demand
PepsiCo said the fresh increases are intended to keep pace with inflation, with the changes affecting products including grocery size bags of Doritos and Ruffles. The pricing decision comes as the company works to revive US snack sales after earlier price reductions.
Reuters reported on September 24, 2026, that PepsiCo had posted a 2 percent decline in second quarter sales in its North American food business while keeping its annual forecast intact. The combination of price action and weaker volumes puts the balance between revenue growth and consumer affordability at the center of the stock story.
Revenue grows while guidance stands
For Q2 2026, PepsiCo reported USD 24.18 billion in revenue, up 6.4 percent from the same quarter a year earlier, and adjusted EPS of USD 2.20 versus consensus of USD 2.19, according to MarketBeat.
The same report said PepsiCo reaffirmed fiscal 2026 adjusted EPS guidance of USD 8.550 to USD 8.710. That comparison matters because the latest quarter delivered a USD 0.01 adjusted EPS beat, yet management is still dealing with demand pressure in North American food and beverage operations.
Citigroup lowers its target
Citigroup cut its PepsiCo price target from USD 145 to USD 142 and maintained a neutral rating on September 24, 2026, according to Yahoo Finance. The new target is 10.81 percent above the USD 128.15 market price, making the analyst revision a measured signal rather than a broad change in the company outlook.
Stock stays near its yearly low
PepsiCo traded 25.27 percent below its 52-week high of USD 171.48 and only USD 0.17 above its 52-week low of USD 127.98 on September 24, 2026. Market capitalization stood at USD 175,052,900,000, while volume reached 9,603,298 shares.
PepsiCo stock therefore combines a 1.56 percent daily decline with 6.4 percent annual revenue growth in Q2 2026. The next test is whether price increases can offset weaker North American demand without eroding volume further.
PepsiCo stock facts
- Company: PepsiCo, Inc.
- ISIN: US7134481081
- Ticker: PEP
- Trading venue: Nasdaq
- Price as of September 24, 2026: USD 128.15
- Market capitalization: USD 175,052,900,000 as of September 24, 2026
- 52-week range: USD 127.98-171.48 as of September 24, 2026
- Sector / Industry: Consumer Defensive / Beverages - Non-Alcoholic
