Morgan Stanley cuts target for Apple stock to USD 355.00

Published on 10/07/2026 at 15:05 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Apple revenue reached USD 109.42 billion in fiscal third quarter, up 16.00 percent. Apple stock costs EUR 301.38 on October 7, 2026 versus EUR 296.30.

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Apple stock (ISIN US0378331005) was trading at EUR 301.38 at Lang & Schwarz on October 7, 2026 at 3:00 p.m. CEST, plus 1.71 percent versus the prior close of EUR 296.30. As AppleMagazine reported, Morgan Stanley cut its Apple target from USD 360.00 to USD 355.00 on October 1, 2026, while retaining an Overweight rating.

Target cut meets strong quarterly growth

The target reduction reflects a valuation debate rather than a deterioration in Apple's latest reported quarter. Apple delivered USD 109.42 billion in revenue in fiscal third quarter 2026, up 16.00 percent from the same period a year earlier.

According to Yahoo Finance, diluted earnings per share reached USD 2.02 in the June quarter, up 29.00 percent year over year, while net income was USD 29.79 billion. The figures give the business a strong operating base, but they do not remove the pressure created by rising component costs.

Memory costs test the margin outlook

Yahoo Finance reported that Morgan Stanley cited limited upside after Apple's strong six-month run and pointed to higher memory chip costs. The same report said Apple's average analyst target was USD 328.09, below the USD 333.63 Nasdaq close on October 6, 2026, while the median target stood at USD 340.00.

That spread makes the target cut important for investors: Apple is growing revenue quickly, but expectations already price in substantial execution. Apple's fiscal third-quarter gross margin was 50.00 percent in the standardized financial statements, while management's September-quarter outlook called for revenue growth of 9.00 percent to 11.00 percent and gross margin of 47.00 percent to 48.00 percent, according to Yahoo Finance.

Stock stays below its yearly high

Apple's current euro quote sits below the primary-exchange 52-week high of USD 345.34 and above the low of USD 243.42, based on the October 6, 2026 quote. The USD 4.9 trillion market capitalization shows why even a modest target revision can matter for portfolio positioning, while the next earnings date is October 29, 2026, according to Makkler.

For investors, the central question is whether Apple's revenue growth can offset memory inflation and a lower expected margin. The next quarterly update will put that balance against the 9.00 percent to 11.00 percent revenue-growth outlook.

Apple stock trades in the afternoon

At Lang & Schwarz, Apple stock was trading at EUR 301.38 on October 7, 2026 at 3:00 p.m. CEST, up 1.71 percent versus the prior close of EUR 296.30. The primary listing is NASDAQ, where the stock was last quoted at USD 333.63 on October 6, 2026.

The further course of trading is shown by the continuously updated real-time quote of Apple stock.