Morgan Stanley cuts target for Apple stock to USD 355.00

Published on 10/05/2026 at 13:57 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Apple revenue rose 16.40 percent to USD 109.42 billion in the third quarter of 2026. Apple stock costs EUR 297.05 on October 5, 2026 after EUR 296.25.

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Apple stock (ISIN US0378331005) was trading at EUR 297.05 at Lang & Schwarz on October 5, 2026 at 1:46 p.m. CEST, up 0.27 percent from the EUR 296.25 prior close. On October 1, 2026, Morgan Stanley cut its Apple price target from USD 360.00 to USD 355.00 while retaining an Overweight rating, according to Investing.com.

Target cut signals tighter upside

Morgan Stanley said Apple's product roadmap remains attractive, but its earnings outlook changed little after the iPhone launch. The revised USD 355.00 target sits USD 22.31 above the Nasdaq price of USD 333.69 on October 2, 2026, a premium of 6.69 percent.

The target change matters because the market price already stands near the upper end of Apple's recent trading band. Morgan Stanley's adjustment therefore puts execution and earnings revisions ahead of headline product enthusiasm in the near-term valuation debate.

Third-quarter revenue rose 16.40 percent

Apple generated USD 109.42 billion in revenue and USD 2.02 in diluted earnings per share in fiscal third quarter 2026, according to MarketBeat. Revenue increased 16.40 percent year over year, while earnings per share exceeded the USD 1.89 consensus by USD 0.13.

The latest quarter also showed a 27.00 percent net profit margin in the standardized financial data for the period ended June 27, 2026. That margin gives the valuation a substantial earnings base, but the price-target reduction shows that analysts are testing whether future growth can justify the premium multiple.

Apple trades near its yearly high

Apple's Nasdaq price was last at USD 333.69 on October 2, 2026 at 4:00 p.m. ET. Its 52-week range was USD 243.42 to USD 345.34, leaving the stock 3.38 percent below the high, while market capitalization stood at USD 4.9 trillion on that date.

For investors, the central tension is clear: fiscal third-quarter revenue growth remains strong, while Morgan Stanley's lower target reflects limited valuation headroom after the recent advance. The next earnings date is October 29, 2026.

Trading stays close to the high

At Lang & Schwarz, Apple was trading at EUR 297.05 on October 5, 2026 at 1:46 p.m. CEST, up 0.27 percent versus the EUR 296.25 prior close. The further course of trading is shown by the continuously updated real-time quote of Apple stock.