Morgan Stanley cuts target for Apple stock to USD 355.00

Published on 10/02/2026 at 15:32 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Apple posted USD 109.42 billion revenue in the third quarter of 2026, up 16.40 percent year over year. Apple stock offers a 0.37 percent yield.

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Apple stock remains tied to a valuation debate after Investing.com reported on October 1, 2026 that Morgan Stanley cut its Apple price target from USD 360.00 to USD 355.00 while keeping an Overweight rating. The target lies 7.02 percent above the Nasdaq price of USD 331.73 observed on October 2, 2026, a comparison that leaves the analyst view positive but less expansive.

Target cut meets strong quarter

MarketBeat reported that Apple generated USD 109.42 billion of revenue in the third quarter of fiscal 2026, up 16.40 percent from the same quarter a year earlier. Diluted earnings per share reached USD 2.02, above the USD 1.89 consensus estimate, while the comparable prior-year figure was USD 1.57.

The quarterly revenue figure and the analyst revision point in different directions. Operating momentum remains measurable, yet Morgan Stanley cited lower iPhone average selling prices and higher memory costs as offsets to stronger iPhone builds, Mac performance and Services pricing.

Nasdaq valuation stays elevated

Apple was trading at USD 331.73 on the Nasdaq at 9:31 a.m. EDT on October 2, 2026. The USD 243.42 to USD 345.34 52-week range places the quote 3.94 percent below the high, while the market capitalization stood at USD 4.9 trillion.

Finzer identifies Apple as a Nasdaq-listed technology company under ticker AAPL and lists October 29, 2026 as the next earnings date. The same profile gives a 0.37 percent dividend yield, adding an income measure to a valuation story dominated by growth expectations.

Upcoming results set the next test

Apple's third-quarter figures provide the latest operating baseline, while the October 29, 2026 report will test whether the fall product cycle can support revenue without a comparable lift in earnings. For investors, the key tension is visible in the numbers: revenue grew 16.40 percent year over year, but Morgan Stanley reduced its target by USD 5.00 as cost and pricing risks remained part of the outlook.

Apple stock had a prior close of EUR 293.55 at Lang & Schwarz on October 1, 2026. The further course of trading is shown by the continuously updated real-time quote of Apple stock.