Mercedes stock holds steady as investors await fresh 2026 cues.
Published on 08/09/2026 at 14:31 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Mercedes (DE0007100000) remains a closely watched European auto name as its latest published 2025 figures and 2026 guidance frame the stock on 9 August 2026. The company reported 2025 revenue of EUR 145.6 billion and adjusted EBIT of EUR 13.6 billion, while free cash flow of the industrial business reached EUR 9.4 billion, giving investors a current earnings and cash backdrop.
EUR 145.6 billion sets the frame
Mercedes-Benz Group said 2025 revenue came in at EUR 145.6 billion, compared with EUR 145.9 billion in 2024, while adjusted EBIT was EUR 13.6 billion versus EUR 13.2 billion a year earlier. Industrial free cash flow rose to EUR 9.4 billion from EUR 7.8 billion in 2024, a quantified improvement that matters more than broad commentary.
Net profit attributable to shareholders was EUR 10.4 billion in 2025, down from EUR 13.6 billion in 2024, showing that the income line moved differently from operating profit and cash generation. The split is important for the stock because it shows why margins and cash conversion, not only revenue, remain the key valuation inputs.
Margins and cash matter
Mercedes guided for 2026 with an adjusted return on sales target in the range of 6% to 8% for Cars and 10% to 12% for Vans, according to its 2025 annual report and investor materials. The group also targeted free cash flow of the industrial business above EUR 5 billion in 2026, a lower bar than the EUR 9.4 billion achieved in 2025.
That comparison gives the market a useful benchmark: the company is not only defending profitability, it is also signaling a smaller cash cushion than in the prior year. For a stock priced on cycle resilience, that mix is more relevant than a generic industry narrative.
2026 guidance in focus
The 2026 plan also called for a further reduction in investment spending and continued cost discipline, with product launch activity concentrated on higher-margin models and software-defined features. In practice, the stock will tend to react more to whether those 2026 targets translate into margin stability than to headline revenue alone.
Mercedes has been steering through a weaker European demand backdrop and a mixed China environment, so the real question for investors is whether the 2025 cash generation can be reproduced under the 2026 guidance range. The numbers already show a company with sizable operating scale, but also one that is leaning heavily on margin control.
Luxury mix still drives returns
The Mercedes-Benz G-Class and the S-Class remain the most visible high-end references in the portfolio, while AMG and the top-end vehicle mix continue to matter for profitability. In 2025, the luxury and premium positioning helped offset the pressure from a more competitive mass-market environment.
That product mix is one reason the stock is not read only through unit volume. The market usually assigns more weight to the contribution of higher-margin models, because they influence whether the group can hold returns near the middle of its 2026 guidance range.
Stock context without a fresh quote
As of 9 August 2026, the most recent evidenced market context in this call is the company’s 2025 earnings and 2026 guidance rather than a live quote. For Mercedes stock, the immediate reference points are EUR 145.6 billion revenue, EUR 13.6 billion adjusted EBIT, and the 6% to 8% Cars return-on-sales target for 2026.
Those figures define the near-term investment case more cleanly than a slogan. If the company keeps cash flow above EUR 5 billion in 2026 while preserving margin discipline, the stock will have a numerical basis for re-rating; if not, the 2025 outturn will remain the higher watermark.
Read deeper on Mercedes-Benz Group
Mercedes-Benz Group investor material and the latest annual figures offer the most direct context for the stock, including revenue, EBIT, cash flow, and 2026 guidance.
2025 earnings and 2026 guidance
Mercedes-Benz Group key facts
- Company: Mercedes-Benz Group AG
- ISIN: DE0007100000
- Ticker: XETRA: MBG
- Trading venue: Xetra
- Sector / Industry: Consumer Discretionary / Automobiles
- Index membership: DAX
