Apple faces iPhone order cuts report and Apple stock trades at EUR 301.53

Published on 10/12/2026 at 11:41 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Apple revenue reached USD 109.42 billion in fiscal Q3, up 16.00 percent year over year. Apple stock costs EUR 301.53 on October 12, 2026.

Key points in brief

Apple asked suppliers to reduce iPhone 18 Pro component orders by at least 15 percent, according to a report dated October 12, 2026.
Fiscal third-quarter revenue reached USD 109.42 billion, up 16.00 percent year over year.
Apple stock was at EUR 301.53 at Lang & Schwarz on October 12, 2026 at 11:37 a.m. CEST.
Morgan Stanley cut its Apple target from USD 360.00 to USD 355.00 while keeping an Overweight rating.
Pre-orders for iPhone Duo are scheduled to open on October 16, 2026, ahead of the October 23 launch.

Editorialfoto von Börsenhändlern vor großen Bildschirmen mit Aktiencharts — Editorial-Fotografie zeigt Börsenhändler am Trading-Floor mit Technologie-Aktiencharts für Apple Inc., ISIN US0378331005, dynamisch, Illustration mit AI erstellt.

Apple (ISIN US0378331005) was at EUR 301.53 at Lang & Schwarz on October 12, 2026 at 11:37 a.m. CEST after a report said the company asked suppliers to cut iPhone 18 Pro component orders by at least 15 percent. The Indian Express published the report on October 12, 2026, citing a report from Nikkei Asia and noting that Reuters could not independently verify it.

Apple events build toward demand test

Chronology: On July 30, 2026, Apple reported fiscal third-quarter revenue of USD 109.42 billion, up 16.00 percent year over year, in its earnings call. Yahoo Finance carries the company call transcript, which also records USD 54.30 billion of iPhone revenue, up 22.00 percent.

On October 1, 2026, Morgan Stanley cut its Apple price target from USD 360.00 to USD 355.00 while retaining an Overweight rating, according to Investing.com. On October 12, 2026, the supplier report put October component orders at least 15.00 percent below the original request.

What does the order report mean for margins?

The report adds a demand risk to an already visible cost issue. Yahoo Finance said higher memory costs and a smaller-than-expected Pro price increase were weighing on Apple's margin outlook even as revenue forecasts improved. That combination explains why a target cut can coexist with an Overweight rating.

The latest reported quarter still provides a substantial operating cushion. Apple recorded USD 29.79 billion of net income and diluted earnings per share of USD 2.02 in fiscal third-quarter 2026. The earnings call also reported USD 30.70 billion of Services revenue, up 12.00 percent year over year, giving the recurring business a large role if hardware demand softens.

Upcoming dates put products first

The next two product dates are October 16, 2026, when iPhone Duo pre-orders are scheduled to open, and October 23, 2026, when the devices are scheduled to launch. The Apple Post reported both dates and said customers could prepare orders from October 12, 2026.

For investors, the next evidence will be the conversion of product interest into shipments and revenue. Apple's market capitalization stood at USD 4.9 trillion as of October 9, 2026, while its primary Nasdaq listing showed a 52-week range of USD 243.42 to USD 345.34.

Apple stock stays tied to demand data

Apple stock was at EUR 301.53 at Lang & Schwarz on October 12, 2026 at 11:37 a.m. CEST. The central question is whether the reported 15.00 percent component reduction reflects temporary launch timing or a broader response to higher prices and memory costs.

The further course of trading is shown by the continuously updated real-time quote of Apple stock.