Redken All Soft Shampoo 33.8 fl oz - Argan Oil Care For Dry, Brittle Hair

Redken All Soft Shampoo 33.8 fl oz is a salon-size moisturizing shampoo for dry, brittle hair, formulated with argan oil and Redken's Moisture Complex for 15x more conditioned hair when used in the full system. For dry and normal hair, the liter bottle targets softness and manageability.

Redken All Soft Shampoo 33.8 fl oz is Redken's jumbo liter bottle designed for dry, brittle hair that needs consistent moisture and softness over many washes. This salon-size shampoo is infused with argan oil and a targeted protein complex to leave hair feeling softer, shinier, and easier to detangle when used as part of the All Soft system.

What Redken All Soft Shampoo 33.8 fl oz Is Designed To Do

The All Soft Argan Oil Shampoo is positioned as a moisturizing cleanser for dry, rough hair that feels brittle to the touch. On Redken's official All Soft Argan Oil Shampoo page, the brand describes this shampoo as a product that gently cleanses while providing moisture through an enriching Moisture Complex, creating up to 15x more conditioned hair when used with All Soft Conditioner and Argan-6 Oil.Redken lists the 1 l / 33.8 fl oz size and highlights argan oil and Moisture Complex in the formula. The formula is developed with an RCT Protein Complex, which is described on a Target listing as a multi-target system that nourishes each hair strand from root to tip with soy protein, arginine, and Sepicap to help reduce dryness and split ends.Target details the RCT protein complex, hair type suitability, and 33.8-fl-oz net weight

According to Redken, the shampoo is prescribed for dry, brittle hair and works best when paired with All Soft Conditioner and additional moisturizers such as All Soft Heavy Cream or Argan-6 Oil in the same range.Redken bundles the 1 l / 33.8 fl oz shampoo with matching conditioner in an All Soft Duo set The application instructions on Redken's site and supporting material are straightforward: apply to wet hair, massage into a lather, and rinse thoroughly, then follow with conditioner for optimal softness.A professional-use PDF reiterates that All Soft Shampoo cleanses, moisturizes, and softens dry, brittle hair and should be followed by conditioner and Argan-6 Oil

Key Specs, Size, Formula And Price For US Buyers

For US shoppers, the relevant large format is the 33.8 fl oz bottle, which corresponds to 1 liter in Redken's own sizing. The Redken product page explicitly lists the liter size as "1 l / 33.8 fl oz" for the All Soft Argan Oil Shampoo.Redken shows the 1 l / 33.8 fl oz jumbo size with pricing listed in US dollars On that page, the old price and current price for the liter bottle are shown, with the current listed price at $58.00 for the 33.8 fl oz size (as of 09/15/2026).Redken prices the 1 l / 33.8 fl oz All Soft Argan Oil Shampoo at $58.00

A Target listing for Redken All Soft Shampoo 33.8 oz confirms the net contents as 33.8 fl oz (US) and identifies the product form as a cream-type shampoo suitable for dry, normal, and all hair types.Target lists hair types, product form, and 33.8 fl oz net weight for this shampoo While Target's price fluctuates with promotions, a typical regular price for the 33.8 fl oz bottle is close to Redken's own $58.00 price point, with sale discounts sometimes bringing it slightly lower.Target has listed the 33.8-fl-oz bottle around $58.00 with occasional sale reductions Price comparison data collected by Klarna indicates that US and international retailers offer this same 33.8-fl-oz format at prices that range from about $22.59 at the lowest to $58.00 at the higher end, depending on the store and promotions.Klarna shows prices between $22.59 and $58.00 for the 33.8-fl-oz All Soft Shampoo

In terms of formula, Target provides an ingredient list that begins with water (aqua), sodium laureth sulfate, dimethicone, coco-betaine, glycol distearate, sodium chloride, hexylene glycol, citric acid, and cocamide MIPA, followed by fragrance and conditioning agents, and includes argan oil, various conditioning polymers, and preservative acids.Target lists aqua, sodium laureth sulfate, dimethicone, coco-betaine and other ingredients including argan oil for All Soft Shampoo This supports the positioning as a softening, shine-enhancing shampoo rather than a sulfate-free formula, and the presence of dimethicone and conditioning agents matches its goal of increased manageability and suppleness.

Brand, Ownership And US Distribution

Redken itself is the consumer-facing brand on the bottle, but brand ownership belongs to L'Oréal Group. According to the Redken article on Wikipedia, Redken is an American hair care brand owned by L'Oréal Group under the Professional Products division, following a 1993 sale of Redken to Cosmair, Inc., which was L'Oréal's US licensee.Wikipedia notes that Redken is owned by L'Oréal Group within the Professional Products division For US distribution and corporate presence, Redken lists its headquarters address as 10 Hudson Yards, Floor 28, New York, NY 10001 on the FAQ section of the Redken Pro site, which serves as the contact point for US professionals.Redken Pro FAQs identify the headquarters at 10 Hudson Yards, Floor 28, New York, NY 10001

Retail distribution of Redken All Soft Shampoo in the US spans salon channels and mainstream retailers. Ulta Beauty offers the jumbo 33.8 oz size as a professional product for dry, brittle hair, listing it as a 2024 Cosmopolitan Beauty Awards winner and repeating the 15x more conditioning claim when used in the complete All Soft system.Ulta sells the 33.8-oz All Soft Shampoo as a professional product and highlights the 15x more conditioning claim Kroger also carries the 33.8-fl-oz size and describes it as a hair softening shampoo with argan oil that uses an exclusive RCT Protein Complex to treat hair from root to tip.Kroger sells the 33.8-fl-oz All Soft Shampoo and emphasizes argan oil and the RCT Protein Complex for dry hair

How It Compares To Smaller Sizes And Category Alternatives

Within Redken's own lineup, the 33.8 fl oz All Soft Shampoo sits as the liter size among several formats. Ulta explicitly lists common sizes, including 1.7 oz for travel, 10.1 oz for everyday use, 16.9 oz as a value option, 33.8 oz as the jumbo or liter size, and a 128 oz gallon size for high-frequency professional use.Ulta's Q&A outlines 1.7 oz, 10.1 oz, 16.9 oz, 33.8 oz, and 128 oz size options for All Soft Shampoo The 10.1 oz bottle is listed at $31.00 on Ulta, making the jumbo 33.8 oz size at $58.00 a larger upfront purchase but one that offers more washes in a single container.Ulta prices the 10.1-oz size at $31.00 while listing the 33.8-oz jumbo bottle at a higher price point

Compared with the 10.1-oz everyday bottle, the 33.8-fl-oz liter format targets heavy users and professional environments where multiple clients rely on the same shampoo. The larger bottle keeps the same argan oil and protein complex profile but emphasizes value over time and fewer replacements. In the broader category of moisturizing shampoos for dry hair, Klarna lists this All Soft 33.8-fl-oz product among other nourishing shampoos with keratin and argan oil, positioning it as a softening and strengthening option in the professional segment.Klarna categorizes All Soft Shampoo as a nourishing, strengthening, moisturizing shampoo for dry and normal hair

Use Case, Limits And Who Benefits Most

Redken All Soft Shampoo 33.8 fl oz is best suited to people with dry, rough, or brittle hair textures who want a consistent, salon-backed solution and are likely to use a conditioners and treatments from the same range. The liter format is particularly aligned with households where multiple people use the same shampoo or with professional stylists who need a high-capacity bottle that maintains conditioning performance over many washes, since the formula is built to provide more conditioned feel when paired with matching conditioners and oils.

At the same time, the presence of sodium laureth sulfate and silicone-based conditioning agents like dimethicone in the ingredients list may make All Soft less aligned with shoppers seeking sulfate-free or silicone-free formulations, who would instead look for alternatives explicitly marketed on those claims in the moisturizing shampoo segment.Target's ingredient list confirms sodium laureth sulfate, dimethicone and conditioning agents in the All Soft formula For users comfortable with these ingredients and looking for a professional brand associated with L'Oréal's salon network, Redken All Soft Shampoo 33.8 fl oz offers a liter of argan oil enriched, protein-complex conditioning, anchored in a clear size, price, and use case profile established across manufacturer and US retail sources.

Key Facts At A Glance

• Product: Redken All Soft Shampoo, 33.8 fl oz (1 l) jumbo bottle
• Manufacturer: Redken, 10 Hudson Yards, Floor 28, New York, NY 10001
• Category: Moisturizing shampoo for dry, brittle hair
• Fill size: 33.8 fl oz (US) per bottle
• Formula highlight: Argan oil with RCT Protein Complex for conditioning
• Price: $58.00 for 33.8 fl oz (as of 09/15/2026)
• Target audience: Users with dry, rough or brittle hair seeking salon-grade moisture and softness