Persil ProClean Intense Fresh Liquid Laundry Detergent, 100 fl oz - 64 Loads of Deep Clean for Colorful Clothes
Published on 09/14/2026 at 11:15 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Persil ProClean Intense Fresh Liquid Laundry Detergent, 100 fl oz, is Henkel's color-safe power-liquid formulated for US households that want a deep clean in a standard bottle size without sacrificing bright fabrics. This Intense Fresh scent bottle is rated for up to 64 loads and is designed to work in both high-efficiency and standard washing machines.
Deep Clean And Color Care In A 100 fl oz Bottle
The Persil ProClean Intense Fresh Power-Liquid bottle commonly sold in the US contains 100 fl oz of liquid detergent and is labeled for 64 loads, giving a standard load count for a large family-size container.
This Intense Fresh formula is positioned within Persil's US liquid lineup as a deep-clean, everyday detergent with a fresh scent and color-safe cleaning performance comparable to other Persil Power-Liquid products, while being suitable for use in modern high-efficiency washers that require low-sudsing detergents.
Price Positioning In US Retail
At regional grocery chains, a 100 fl oz Persil ProClean Intense Fresh Power-Liquid bottle with 64 loads has been listed at $12.97 (as of 12/04/2025), which corresponds to $0.20 per load as stated on the same retail page.
Drugstore chains also list Persil liquid detergents in similar sizes; a 100 fl oz Persil Liquid Laundry Detergent Original at a major US pharmacy chain has a sale price of $13.99 for 100 fl oz, indicating that Persil ProClean Intense Fresh competes in a mid-range detergent price band for large bottles.
Manufacturer Identity And Brand Context
Persil is a laundry detergent brand originated by Henkel in Germany in 1907, and Persil products outside the United Kingdom, Ireland and France are manufactured and marketed by Henkel, including in the United States.
Within the US, Persil is part of Henkel's laundry and home care portfolio, and Persil detergents are identified as being owned by Henkel Corporation in US materials describing the brand's history and positioning as a premium detergent option.
Persil Liquid Laundry Detergents Overview
Persil highlights its TripleCare liquid detergents and color-care formulas on its global liquid laundry detergents overview page.
How It Compares With Other Persil Liquids
In US retail assortments where Persil ProClean Intense Fresh appears alongside Persil Original and Persil Stainfighter, the Intense Fresh 100 fl oz bottle shares the same 64-load rating as the Original 100 fl oz bottle at drugstores, which is documented at $13.99 for 100 fl oz and $0.14 per oz.
This places Persil ProClean Intense Fresh alongside Persil Original in terms of bottle size and load count, while Intense Fresh differentiates itself via its fresh scent profile and its positioning as an everyday deep-clean formula rather than a specialized stain or odor fighter.
Use Case And Detergent Positioning
Persil ProClean Intense Fresh Liquid Laundry Detergent, 100 fl oz, is best suited for households that run frequent mixed-color laundry loads and want a large bottle that offers 64 rated loads with a deep-clean formula designed to work in modern washers.
For shoppers comparing Persil options, Intense Fresh stands as the fresh-scent, color-safe choice at a mid-range price per load, and it sits between entry-level detergents and higher-priced specialty stain-fighter products in terms of cost and stated cleaning performance.
Key Facts
- Product: Persil ProClean Intense Fresh Liquid Laundry Detergent, 100 fl oz, 64 loads
- Manufacturer: Henkel Corporation (Persil laundry detergents in the US)
- Category: Liquid laundry detergent for colored and mixed fabrics
- Package size: 100 fl oz bottle rated for 64 loads
- Unit price: $0.20 per load (based on $12.97 for 64 loads, as of 12/04/2025)
- Price: Approximately $12.97 for 100 fl oz (as of 12/04/2025)
- Target audience: US households needing a deep-clean, color-safe detergent in a large 64-load bottle
