NYX Jumbo Eye Pencil Milk 0.18 oz - Multi-Use Cream Shadow And Liner
Published on 09/16/2026 at 07:43 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
NYX Jumbo Eye Pencil Milk 0.18 oz is one of NYX Professional Makeup's most recognizable eye crayons, pairing a bright white shade with a creamy texture that works as eyeshadow, eyeliner, and an eyeshadow base in one stick.
Format, Shade And Core Features
The Jumbo Eye Pencil line is described by NYX as a multi-use eye crayon made with a blend of mineral oil and powder, designed to glide on effortlessly without pulling or tugging.The official NYX product description highlights ultra-creamy, ultra-blendable, and ultra-pigmented performance with application options as all-over mono shadow, liner, highlighter, or primer.
Retail listings in the United States show NYX Jumbo Eye Pencil Milk as a white shade with a soft shimmer finish in a 0.18 oz stick format.A US grocery retailer describes the Milk shade as delivering a bright white hue suitable for highlighting inner eye corners or acting as a base to intensify eyeshadow colors. The same listing confirms a net weight of 0.18 oz for the pencil. A large US mass retailer lists the Jumbo Eye Pencil series, including Milk, as a super-pigmented formula available in 16 shades from neutrals to brights to deeper tones, noting that the product is not waterproof but is easy to use and quick to apply.A major US retailer listing confirms the 0.18 oz size and multi-use positioning.
Ingredients, Cruelty-Free Claim And Application Use
The ingredients list for NYX Jumbo Eye Pencil Milk includes multiple emollients, waxes, and pigments. A US product page for the Milk shade lists Isononyl Isononanoate, Octyldodecanol, Ethylhexyl Palmitate, Isostearyl Isostearate, Euphorbia Cerifera (Candelilla) Wax, Ceresin, Mica, Microcrystalline Wax, Copernicia Cerifera (Carnauba) Wax, Polyethylene, Bees Wax, Tocopheryl Acetate, BHA, Butylparaben, Isopropylparaben, Isobutylparaben, and Titanium Dioxide (CI 77891).The same grocery retailer listing provides this detailed composition. The broader Jumbo Eye Pencil range is indicated by NYX to be cruelty-free, and the US manufacturer page presents the product as part of NYX's vegan and cruelty-free lineup where applicable.The brand's about page positions NYX as offering vegan and cruelty-free makeup, and the Jumbo Eye Pencil is included in best-seller and category overviews consistent with this framing.
Usage guidance across US retail and brand sources focuses on the pencil's multi-function. NYX describes the Jumbo Eye Pencil as suitable for use as a liner, an all-over eyeshadow, or a primer under powder shadow.The NYX product overview emphasizes the ability to create thin to thick lines or blanket coverage. Retail descriptions for Milk highlight its role specifically as a highlighter for inner corners and brow bones and as a base to boost color payoff when layered under other shadows.The H-E-B description underscores brightening and enhancing eyeshadow color as key uses.
Shade Range And Series Context
While this article focuses on the Milk shade, NYX positions Jumbo Eye Pencil as a series with 16 shades for the US market, covering neutrals, brights, and deeper hues. The US NYX product page lists shades such as Yogurt, French Fries, Iced Mocha, Cottage Cheese, Milk, Black Bean, Iced Latte, Frosting, Sherbert, Donut, Macaroon, Matcha, Cupcake, Frappe, Blueberry Pop, and Eggplant.The NYX shade listing groups these into neutrals, bright tones, and deeper, smokier hues. US retail assortments echo this lineup, often presenting Milk alongside Black Bean, Cottage Cheese, and a range of pastel and deeper shades.A mass retailer shade grid confirms the 16 shade count and positions Milk among them.
The Milk pencil sits within a broader "Jumbo" collection that includes Jumbo Eye Pencil and other large-format sticks marketed by NYX. A dedicated page on NYX's US site flags Jumbo Eye Pencil as a multi-use eye crayon and highlights that the line is part of the brand's best-seller selection.The Jumbo collection overview presents the core features and shade options, reinforcing the product's status within NYX's lineup.
Packaging, Size And Price In The US
Packaging information from a US-based retailer indicates that the Jumbo Eye Pencil, including the Milk shade, comes in a sharpenable stick with approximate dimensions of around 0.54 inches in diameter and 4.92 inches in length, and a net weight of 0.18 oz.A product details section lists product dimensions of 0.54 x 0.54 x 4.92 inches and a weight of 0.18 ounces for a Jumbo Eye Pencil stick. Multiple US retailers, including grocery and mass retail chains, confirm the net content as 0.18 oz per pencil.The Target listing for Milk and other shade listings consistently report 0.18 oz as the size.
Price data from US retailers place NYX Jumbo Eye Pencil Milk in an affordable range. A Texas-based grocery chain lists the Milk shade at $5.97 for a 0.18 oz pencil as of 03/24/2026.$5.97 pricing is indicated with standard store price-disclaimer language. A large US general merchandise retailer lists Jumbo Eye Pencil shades, including Milk, at $5.99 for 0.18 oz.$5.99 pricing is repeated across multiple shade SKUs. On NYX's own US product page, the Jumbo Eye Pencil is shown at an "Old price New price $6.00" label for the line.The NYX listing sets the line's price at $6.00. These values place the product comfortably within the expected US price band for mass-market eye crayons.
Unit price information from at least one US listing is available. A major retailer lists a Jumbo Eye Pencil shade at $5.97 and quotes a unit price of $33.17 per oz for the 0.18 oz pencil.$33.17 per oz is specified alongside the product price. This unit price falls within a typical band for mass-market eye makeup sticks sold in US retailers and helps contextualize the Milk shade's value positioning.
NYX Jumbo Eye Pencil Milk On The NYX Site
NYX showcases Jumbo Eye Pencil, including the Milk shade, as a multi-use cream eye crayon within its official eyeshadow selection.
Brand Ownership And US Entity
NYX Professional Makeup is identified in multiple sources as an American cosmetics brand that is a subsidiary of L'Oréal. An encyclopedia entry on the brand notes that NYX Professional Makeup, originally founded in Los Angeles in 1999 by Toni Ko, was sold to L'Oréal in 2014 for $500 million, making NYX part of L'Oréal's portfolio.A general reference article lists L'Oréal as the parent. Ownership tracking tools similarly show NYX Professional Makeup as owned by L'Oréal and place it within L'Oréal's consumer products division.One brand ownership summary names L'Oréal as the ultimate owner and parent company.
For US operations, NYX is associated with addresses in El Segundo, California, and other L'Oréal USA hubs. A company overview notes that NYX Professional Makeup functions as a personal care product manufacturer and makeup brand based in California, with an address at 888 North Douglas Street, El Segundo, California 90245, United States.A US corporate listing identifies this as a key location. Additional sources connect NYX's headquarters and key operations to El Segundo while situating it within L'Oréal USA's network.A professional networking profile notes NYX as headquartered in the Los Angeles area with retail presence across more than 70 countries.
Comparison With Other Jumbo Eye Pencil Shades
Comparing the Milk shade with other Jumbo Eye Pencil options helps clarify its role in NYX's assortment. The Black Bean shade, for instance, is a deep black that is used for smoky looks and intense liner applications, and is also offered in the 0.18 oz format at similar pricing in US retail channels.A listing for Black Bean confirms the 0.18 oz size and a price of $5.97, matching the Milk shade at the same retailer. Another shade, Cottage Cheese, is described as a shimmery off-white tone and is sold at a similar 0.18 oz size and $5.99 price point at a major mass retailer.The Cottage Cheese listing details the same super-pigmented formula and multi-use claims.
From a value standpoint, Milk competes directly with these siblings within the series. Pricing across Milk, Black Bean, Cottage Cheese, and other shades generally aligns in the $5.97-$6.00 band for 0.18 oz, making the selection primarily a question of color, finish, and intended use rather than price differential.Black Bean pricing sits at $5.99 for the same size, matching Milk's typical retail level. Because Milk offers a stark white, slightly shimmery base, it is positioned within the line as the shade selected when brightness and color intensification are the priority, whereas deeper shades target smoky and defined looks.
Placement In The Eye Makeup Category
Within the broader eye makeup segment, NYX Jumbo Eye Pencil Milk occupies the niche of a multi-use cream crayon that straddles liner, shadow, and primer roles at a mass-market price. Category pages on NYX's US site place Jumbo Eye Pencil under both eyeliner and eyeshadow sections, reflecting its dual positioning.The eyeliner category page lists Jumbo Eye Pencil as a multi-use eye crayon, while the eyeshadow selection repeats the 16-shade lineup.The eyeshadow category page also highlights Jumbo Eye Pencil as a best seller.
For US consumers looking at cream shadow sticks or chubby eyeliner pencils, Milk's combination of 0.18 oz content, $6.00 MSRP, and widely available $5.97-$5.99 retail pricing fits cleanly into the typical price band for mass-market eye crayons. Compared with thinner pencil eyeliners and liquid liners at similar price points, the Jumbo format offers more visible, opaque coverage and is favored when an eye look calls for bold color or a substantial base under powder shadows.
Key Specs For NYX Jumbo Eye Pencil Milk
- Product: NYX Jumbo Eye Pencil Milk, 0.18 oz
- Manufacturer: L'Oréal USA / NYX Professional Makeup, El Segundo, CA
- Category: Cream eyeshadow and eyeliner pencil
- Fill size: 0.18 oz stick (approx. 4.92 in length)
- Shade range (line): 16 shades in the Jumbo Eye Pencil series
- Price: $5.97-$6.00 for 0.18 oz (as of 09/16/2026)
- Target audience: Consumers seeking a multi-use cream eye crayon for brightening, lining, and priming looks
