NYX Butter Gloss Non-Sticky Lip Gloss, 0.27 fl oz - Sweet-Scented Shine With Sheer To Medium Color
Published on 09/18/2026 at 14:04 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
NYX Butter Gloss Non-Sticky Lip Gloss, 0.27 fl oz, has become a staple in US makeup bags thanks to its sweet scent, non-sticky texture and accessible price around $6.00 at major beauty retailers.Ulta lists Butter Gloss Non-Sticky Lip Gloss at $6.00 for a 0.27-oz tube, positioning it firmly in the affordable gloss segment.
Gloss Texture, Coverage And Scent
The core appeal of Butter Gloss is its texture and finish. NYX describes the formula as a non-sticky, silky-smooth gloss that delivers sheer-to-medium color with buildable coverage.Ulta highlights sheer-to-medium coverage and a non-sticky formula with an iconic sweet scent, while NYX itself promotes the product as a fan-favorite gloss that can be worn anywhere, anytime.The NYX Butter Gloss product page calls it a fan-fave non-sticky lip gloss for everyday wear The finish aims for high shine without the tacky feel often associated with older gloss formulas.
Coverage is designed to be flexible. With one coat, Butter Gloss provides a sheer wash of color, while two to three coats bring it into true medium-coverage territory.Ulta notes that the formula is buildable from sheer to medium coverage with one to three coats The gloss is also known for a pronounced sweet scent, which NYX and retailers repeatedly reference as part of its identity.NYX includes Butter Gloss in its under-$10 lineup as a fan-favorite gloss with a sweet scent
Applicator, Size And Formula Details
Physically, the standard US Butter Gloss tube holds 0.27 fl oz of product, which is printed on retailer listings for multiple shades.Ulta specifies a 0.27-oz size for shades like Cinnamon Roll and Sugar High Application is handled by a soft doe-foot wand attached to the cap, designed to sweep color from the center of the lips outward.Ulta's how-to section describes applying Butter Gloss directly with the soft doe-foot wand from center to corners
Under the hood, Butter Gloss uses a mix of emollients, waxes and film-formers to achieve its glide and shine. Ingredient-analysis sites list mineral oil (paraffinum liquidum), polybutene and diisostearyl malate as key emollients that keep lips feeling smooth.INCI Decoder cites mineral oil, polybutene and diisostearyl malate as emollient ingredients in NYX Butter Gloss Beeswax and related waxes help control viscosity and form a protective layer, supporting both moisture retention and pigment hold.INCI Decoder notes beeswax and ceresin as viscosity-controlling, film-forming components in the formula Phenoxyethanol serves as a preservative, while titanium dioxide and iron oxides appear among the colorants used to create the shade range.The same INCI analysis lists titanium dioxide and iron oxides as cosmetic colorants in Butter Gloss
Official NYX Butter Gloss Details
NYX provides the core description of Butter Gloss as a non-sticky fan-favorite lip gloss with everyday wearability and shade variety on its own site.
Shade Range, Vegan Claim And Discontinuation Note
Within the US, Butter Gloss has been available in dozens of shades, from nudes like Cinnamon Roll and Sugar High to brighter pinks and clear options.Ulta lists shades such as Cinnamon Roll with descriptive color notes NYX has also extended the line into bling or shimmer-focused variants, which add sparkly shine on top of the original non-sticky formula.The under-$10 selection at NYX mentions Butter Gloss as a fan-favorite with multiple shade options and finishes
The formula is positioned as vegan by at least one major US retailer, which explicitly calls out its vegan status in the product Q&A and description.Ulta's Q&A section states that Butter Gloss Non-Sticky Lip Gloss is 100% vegan However, some ingredient analyses reference beeswax or PEG-8 beeswax in certain Butter Gloss formulas, indicating that vegan claims may be specific to updated batches or particular sub-lines rather than every historical configuration.SkinSort's breakdown for a Butter Gloss shade notes PEG-8 beeswax among the ingredients
At least one US retailer now marks Butter Gloss Non-Sticky Lip Gloss as discontinued, suggesting NYX is transitioning shade assortments or refreshing the line.Ulta indicates that the Butter Gloss Non-Sticky Lip Gloss product has been discontinued The brand continues to spotlight Butter Gloss and spin-off sets, such as trio packs and vaults, in its official assortment, signaling that the concept remains central even if specific SKUs change.NYX offers a limited edition Butter Gloss vault with multiple shades as a set
Price Positioning And Comparison With Other Glosses
On price, Butter Gloss sits at the lower end of mass-market lip gloss offerings. Ulta consistently lists the product at $6.00 for 0.27 oz,Ulta shows a list price of $6.00 per 0.27-oz tube while Walmart has listed certain shades such as Merengue at promotional prices around $4.75 online, with an indicated unit price of $17.59 per fl oz.Walmart lists the Merengue shade at $4.75 online with a unit price of $17.59 per fl oz This places Butter Gloss below many midrange or prestige glosses that often cost well over $15 for similar volumes.
Compared with other glosses in the same affordable tier, the combination of buildable coverage, sweet scent and broad shade range has helped NYX claim prominent category positioning. NYX marketing material and retailer copy refer to Butter Gloss as "America's #1 lip gloss" in promotional language,NYX's lip section calls Butter Gloss America’s #1 lip gloss in its promotional copy though this is a marketing statement rather than a technical spec. For shoppers choosing between glosses at the drugstore wall, the 0.27-fl-oz fill, non-sticky claim and roughly $6 price point give Butter Gloss a clear value profile next to competing tubes that are smaller or more expensive for similar shine.
Context In NYX Portfolio And Who It Suits
In the broader NYX Professional Makeup lineup, Butter Gloss sits as an entry-level lip product beneath more opaque lip creams and long-wear lip colors. NYX positions itself as a color-focused, trend-driven brand owned by L'Oréal and headquartered in the Los Angeles area.L'Oréal describes NYX Professional Makeup as a Los Angeles-founded, color-focused brand within its Consumer Products Division The Butter Gloss concept aligns with that identity by offering accessible color play with minimal application skill required.
Butter Gloss best suits makeup users who prioritize shine and comfort over full opacity, and who appreciate a sweet scent and small, bag-friendly tube. The 0.27-fl-oz size is enough for regular use without feeling excessive, and the soft doe-foot applicator supports controlled touch-ups throughout the day.Ulta's usage notes emphasize direct application and easy layering for everyday touch-ups Those seeking intense pigment or completely fragrance-free formulas may gravitate instead toward NYX's more opaque lip creams or competitors' matte liquid lipsticks, but as a shine-focused, budget-conscious gloss, Butter Gloss retains a clear place in the mainstream lip category.
Key Facts At A Glance
- Product: NYX Butter Gloss Non-Sticky Lip Gloss, 0.27 fl oz
- Manufacturer: NYX Professional Makeup, 888 N Douglas St, El Segundo, CA, USA
- Category: Lip gloss
- Fill size: 0.27 fl oz tube
- Coverage: Sheer to medium, buildable with 1-3 coats
- Price: Approximately $6.00 per tube (as of 09/18/2026)
- Target audience: Makeup users seeking affordable, non-sticky shine with light to medium color payoff
