Colgate Optic White ComfortFit LED Kit - $49.99 Whitening Set
Published on 09/16/2026 at 07:22 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Colgate Optic White ComfortFit LED Teeth Whitening Kit pairs a flexible LED whitening light with a gel serum teeth whitening pen and 21 total treatments. The kit is listed at $49.99 on Colgate's shop page, and Target shows the same model at $52.99.
What Comes In The Kit
The Colgate shop page says the kit includes one flexible LED whitening light and one gel serum teeth whitening pen with 21 total treatments. It also says the light uses purple wavelength technology and plugs into an iPhone or Android smartphone.
Colgate says the kit is designed to remove 10 years of stains in 3 days when used as directed, and that the full routine takes 10 minutes a day for 10 days. The same page says the whitening gel is enamel safe and designed for no tooth sensitivity.
Price And Comparison
Colgate's own store lists one-time purchase pricing at $49.99, while Target's search listing shows the kit at $52.99. That puts the model in the same price band as other at-home whitening kits sold through major US retailers.
Colgate also compares the ComfortFit kit with its Optic White Express Whitening Pen, which is listed at $25.00 on the same page. The comparison table shows the kit with 35 total treatments versus 35 for the pen, but a different application schedule and result window.
Manufacturer And Brand
Colgate Optic White ComfortFit LED Teeth Whitening Kit
Colgate's own store page lists the kit with the flexible LED light, the whitening pen, and the current purchase price.
Where It Fits
Colgate positions the ComfortFit kit as an at-home whitening device for smartphone-powered use with iPhone and Android. The combination of a flexible LED mouthpiece and a peroxide gel pen places it among the more involved over-the-counter whitening options sold in US retail.
Bottom Line For Buyers
The ComfortFit kit fits readers who want a two-piece whitening setup and a set routine measured in minutes rather than weeks. Its strongest numbers are the 21 total treatments, the 10-minute daily use, and the $49.99 Colgate price tag.
Colgate Optic White ComfortFit LED Teeth Whitening Kit Facts
- Product: Colgate Optic White ComfortFit LED Teeth Whitening Kit
- Manufacturer: Colgate-Palmolive Company
- Category: Teeth whitening kit
- Total treatments: 21 total treatments
- Price: $49.99 (as of 09/16/2026)
