Catrice Glam & Doll Volume Mascara Waterproof 010 Black - Volumizing Drugstore Lash Staple
Published on 09/08/2026 at 08:30 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Catrice Glam & Doll Volume Mascara Waterproof 010 Black is a waterproof volumizing mascara in a 10 ml tube that targets fans of dramatic, jet-black lashes at drugstore prices. The line is part of German brand Catrice from Cosnova Beauty, which introduced the brand to the U.S. in 2015 and focuses on high-performance, accessible makeup according to its U.S. brand overview. The waterproof 010 Black version combines a creamy fluid texture, a flexible elastomer brush and a fully black pigment load to create visible volume, length and curl while resisting smudging.
Formula, Brush And Key Specs
The Glam & Doll Volume Mascara Waterproof 010 Black is filled to 10 ml, a typical size for European mascaras and within the common 0.2-0.5 fl oz band for mass-market lash products as documented by a German drugstore listing. The texture is described as a fluid, creamy black formula designed to wrap each lash for longlasting volume, length and curl without feeling heavy on the lash line according to its product characteristics. Black is the base shade, with full coverage and a matte effect that aims to intensify the lash line rather than add shine in the shade description.
A defining feature of this waterproof mascara is its special elastomer brush. The brush is designed to pick up a generous amount of the creamy black texture and coat each individual lash while aiming to prevent clumping or excessive weight on the lashes according to a related non-waterproof Glam & Doll Volume Black description. The manufacturer recommends applying the mascara to the lashes from root to tip in zigzag movements, letting each coat dry before adding the next to build volume while minimizing the risk of clumpy "spider" lashes in its application tips.
Ingredients And Claims
The Glam & Doll Volume Mascara range is based on waxes, film formers and humectants that create a flexible yet stable coating on lashes. One international retailer listing for the non-waterproof Glam & Doll Volume Mascara variant outlines a formula containing Aqua (water), Copernicia Cerifera Cera (carnauba wax), Cera Alba (beeswax), Butylene Glycol, Stearic Acid, VP/Eicosene Copolymer, Palmitic Acid, Glyceryl Stearate, Acacia Senegal Gum, Aminomethyl Propanediol, Euphorbia Cerifera (candelilla) wax, PVP, Caprylyl Glycol, Polyvinyl Alcohol, Sodium Dehydroacetate, Phenoxyethanol and CI 77499 (iron oxides) for color as listed by an EU retailer. An independent ingredient analysis platform reproduces the same ingredient list and categorizes several of the waxes and acids as emollients and viscosity controllers, while water and butylene glycol act as solvents and humectants according to its breakdown.
The waterproof 010 Black version is described as vegan and free from perfume, alcohol, parabens and nanoparticles, while also being labeled water-resistant and ophthalmologically tested for eye safety in its product properties. These claims position the mascara for users seeking a waterproof formula that avoids certain common cosmetic additives. The listed attributes also include longlasting performance, matte finish, extending effect and volume enhancement, highlighting the multi-effect positioning of the Glam & Doll Volume Waterproof formula in its effect section.
Details On Glam & Doll Volume Mascara Waterproof
Catrice provides full ingredient lists and usage notes for Glam & Doll Volume Mascara Waterproof on its own site.
Brand, Ownership And Market Position
Catrice is a German color cosmetics brand developed and marketed by Cosnova GmbH, a family-owned company based in Sulzbach am Taunus near Frankfurt. Cosnova launched Catrice in 2004 as a sister brand to Essence and positions both labels in the affordable drugstore segment according to public company information. The company reports distributing its brands in roughly 80-90 countries and reached record sales in recent years, underlining its scale in mass-market cosmetics in a trade report. An article on Cosnova notes that Catrice and Essence generated 954 million euros in sales in 2024, reinforcing their strong presence in global beauty retail in a cosmetics industry news item.
The U.S. brand overview for Catrice states that the company introduced Catrice to the U.S. in 2015, with a mission to offer luxury-inspired makeup at prices that "make sense" for everyday consumers in its brand history. Within this positioning, Glam & Doll mascaras sit in the core eye makeup assortment, aimed at shoppers who want intense volume and definition without paying prestige pricing. Trade descriptions emphasize the combination of high-performance formulas and trend-driven styling as a defining trait of Catrice products in a European brand profile.
Pricing And Drugstore Context
In European retail, Glam & Doll Volume Mascara is priced as a low-cost drugstore option. One EU-based online store lists Glam & Doll Volume Mascara at €4.39-€4.69 for a 10 ml tube in its pricing details. This positions the mascara at the lower end of the mass-market range compared with many U.S. drugstore mascaras, which commonly retail in the $8-15 band for 0.27-0.33 fl oz tubes. Within Catrice's own portfolio, Glam & Doll sits below more specialized offerings such as tubing mascaras or multi-step lash systems featured on the brand's mascara overview page in its mascara collection.
Although U.S.-specific price points for Glam & Doll Volume Mascara Waterproof 010 Black are not highlighted in major American drugstore listings, its EU price level, branding as a budget-friendly product and Catrice's U.S. positioning as an accessible makeup label indicate that the mascara is designed to slot into the lower-price segment in the American market as well. In practical terms for U.S. shoppers, this means Glam & Doll Volume Waterproof competes more with value mascaras from brands like Essence or e.l.f. than with higher-priced prestige mascaras.
Comparison With Sensitive Volume Mascara And Category Standard
Within the Catrice Glam & Doll lineup, Glam & Doll Sensitive Volume Mascara represents a notable internal comparison. The Sensitive Volume formula is designed for sensitive eyes and features a composition with synthetic beeswax, rhus verniciflua peel wax, rice bran wax, jojoba seed oil, sweet almond oil and tocopherol (vitamin E), aiming for a more comforting lash feel according to its ingredient list. The Sensitive version emphasizes volume together with an eye-opening effect for users who prioritize tolerance, while Glam & Doll Volume Waterproof focuses more on longlasting water resistance and dramatic pigment.
Compared with a typical mass-market volumizing mascara from competing drugstore brands, Glam & Doll Volume Waterproof's documented 10 ml fill level is on par with many European mascaras and slightly larger than some U.S. tubes that sit closer to 8-9 ml. Its matte black finish aligns with the category standard that aims for maximum lash line intensity. The vegan, alcohol-free, perfume-free and paraben-free claims further differentiate it from older formulas that may still rely on more traditional preservative and fragrance systems. For consumers deciding between Glam & Doll Volume Waterproof and a non-waterproof Glam & Doll Volume Black, the waterproof variant offers enhanced resistance to humidity and tears at the cost of typically more effort during removal, while the non-waterproof version may be easier to remove and potentially more comfortable for some sensitive eyes.
Use Case And Verdict
In everyday use, Glam & Doll Volume Mascara Waterproof 010 Black is positioned as a practical choice for those who want intense volume, length and curl at a budget-conscious price point without sacrificing longlasting wear. The combination of a specialized elastomer brush and a creamy black texture aims to separate and coat each lash, and layering with drying time between coats allows users to dial up intensity while managing clumping. The ophthalmologically tested, vegan, fragrance-free and alcohol-free formulation supports its appeal for users who pay attention to ingredient lists, although those with very sensitive eyes may still look to the Sensitive Volume alternative for added comfort.
Within the broader mascara category, Glam & Doll Volume Waterproof serves as a solid baseline volumizing product from a large European drugstore brand. It does not offer niche features such as tubing technology or lash care serums, but it brings a straightforward combination of volume, length, curl and waterproof performance backed by a detailed ingredient list and clear free-from claims. For U.S. readers comparing options, it is best suited to shoppers who want a matte, fully black, waterproof mascara from a brand known for accessible pricing, and who are comfortable removing waterproof formulas with a dedicated eye makeup remover.
Key Facts: Catrice Glam & Doll Volume Mascara Waterproof 010 Black
- Product: Catrice Glam & Doll Volume Mascara Waterproof 010 Black, 10 ml
- Manufacturer: Cosnova GmbH, Sulzbach am Taunus, Germany
- Category: Volumizing waterproof mascara
- Fill volume: 10 ml per tube
- Color: Black shade with full, matte coverage
- Brush type: Special elastomer brush for volumizing coating
- Formula highlights: Vegan, ophthalmologically tested, without alcohol, perfume, parabens and nanoparticles
- Target audience: Users seeking affordable waterproof volumizing mascara with intense black pigment
