Yokohama Chinatown hosts HAMA MEGURI from 25 September
Published on 09/27/2026 at 12:44 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Yokohama Chinatown will host the 18TRIP presents HAMA MEGURI 2026 collaboration campaign from 25 September to 12 October 2026. The event brings a game-themed food trail to Yokohama, with participating shops offering a limited illustration card when visitors order a selected menu item.
The campaign is tied to the Chinatown district’s role as one of the city’s established food and cultural quarters. Its local setting gives the wider 18TRIP programme a concrete stop for travellers already exploring central Yokohama.
18TRIP HAMA MEGURI runs through Yokohama Chinatown
The Chinatown campaign starts on 25 September 2026 and ends on 12 October 2026. It is presented in connection with 18TRIP presents HAMA MEGURI 2026, a project based on the futuristic hospitality adventure game 18TRIP.
At participating shops, an order from the campaign menu comes with one randomly selected limited illustration card. The official campaign page lists four card designs, while the card design cannot be chosen by the customer. The Chinatown organiser also provides a list of participating businesses and their featured dishes.
The campaign therefore connects the district’s existing restaurant network with a time-limited pop-culture programme. For visitors, the relevant activity is not a separate attraction behind a single entrance, but a series of participating food stops within the Chinatown area. The official campaign details set out the dates, participation method and card arrangement.
Yokohama Chinatown links food streets with a longer history
Yokohama Chinatown formed after Yokohama opened to foreign trade, as Chinese merchants began businesses alongside Western residents. The district has since developed into a dense commercial area with more than 600 shops, according to the Yokohama city guide.
Its streets also contain paifang gates, the Kanteibyo temple dedicated to Guan Yu and the Mazu temple. Those named landmarks help explain why the 18TRIP campaign is spread through the district rather than limited to a conventional exhibition venue: the programme uses the existing shops and streets as its setting.
The combination of selected dishes and collectible cards also reflects the character of the place. Yokohama Chinatown’s food businesses remain the practical focus, while the campaign adds a temporary layer that runs from late September into October 2026.
Visiting Yokohama Chinatown: what travellers from Western Europe should know
- The 18TRIP presents HAMA MEGURI 2026 collaboration campaign runs at participating Yokohama Chinatown shops from 25 September to 12 October 2026.
- Participation requires an order from a selected campaign menu at a participating shop. The organiser states that one random card from four designs is provided, and the cards are distributed while supplies last.
- Yokohama Chinatown is in Yamashita-cho, Naka Ward, Yokohama. Motomachi-Chukagai Station on the Minatomirai Line is the nearest named station in the city guide, while Ishikawacho Station is also listed as an access point.
- The district is a network of urban streets and businesses rather than a single ticketed building. The Kanteibyo and Mazu temples, paifang gates and restaurant streets are named features within the area.
- Entry requirements depend on your nationality; UK travellers can check the FCDO travel advice at gov.uk/foreign-travel-advice, Irish travellers the Department of Foreign Affairs at ireland.ie.
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Frequently asked questions about Yokohama Chinatown
When does the 18TRIP HAMA MEGURI campaign take place at Yokohama Chinatown?
The collaboration campaign runs from 25 September to 12 October 2026. Participating shops provide a random illustration card with a selected menu order.
What is Yokohama Chinatown?
It is a historic commercial and cultural district in Yokohama that developed after the city opened to foreign trade. The city guide lists more than 600 shops, along with paifang gates and two named temples.
Where is Yokohama Chinatown and how do you get there?
It is in Yamashita-cho, Naka Ward, Yokohama. The city guide lists Motomachi-Chukagai Station on the Minatomirai Line and Ishikawacho Station as access points.
