Guinness Storehouse hosts sensory hours on 7 October
Published on 10/04/2026 at 08:16 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Guinness Storehouse will hold its Sensory Friendly Hours in Dublin on 7 October 2026, giving visitors a quieter version of three standard experiences. The monthly programme reduces noise and lighting across the building and marks sensory hotspots for the session.
Sensory Friendly Hours return on 7 October in Dublin
The operator lists 7 October 2026 as the Guinness Storehouse date in its annual schedule. The session runs from 9am to 12pm, although the operator says the timing is subject to change. Sensory-friendly tours are marked with a purple triangle during booking.
Additional signage will identify areas with higher sensory stimulation. The operator also provides sensory accessibility guidance, including maps and visual material for planning the visit. The date is part of a monthly series for the first Wednesday of each month.
How the Dublin attraction is adapting its visitor experience
The programme changes the environment rather than closing the attraction. Noise and lighting are reduced across the experiences, while the building remains arranged for visitors moving through its displays, bars and other facilities.
The Guinness Storehouse is accredited by AsIAm, Ireland's national autism charity, as an autism-friendly attraction. A report on the accreditation says the sensory-friendly tours are self-guided and include reduced noise and lighting, with announcements silenced and experimental music turned off. The autism-friendly visitor programme also includes sensory kits, visual guides and sensory trigger-warning maps.
That combination links the 7 October date to the building itself: travellers can prepare for specific high-sensory areas before entering, rather than relying only on assistance during the visit.
Access details for the 7 October sensory session
- The Sensory Friendly Hours take place on 7 October 2026 from 9am to 12pm at Guinness Storehouse, St. James's Gate, Dublin 8.
- The building is adapted with reduced noise and lighting, and additional signs mark high-sensory areas during the session.
- The accessible entrance is on Market Street, with internal signs leading to the lifts and ticket desks. A drop-off area is available in front of the main entrance.
- Ramps and lifts provide access throughout the experience. Flickering or flashing lights are used in the building, although the operator says there is no strobe lighting.
- Sensory kits, visual guides and sensory maps are available to help visitors plan their route. Guide dogs, assistance dogs and working dogs in training are welcome.
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Frequently asked questions about Guinness Storehouse
When do Sensory Friendly Hours take place at Guinness Storehouse?
The next listed session takes place on 7 October 2026 from 9am to 12pm. The operator lists the timing as subject to change.
What changes during Sensory Friendly Hours at Guinness Storehouse?
Noise and lighting are reduced across three standard experiences, and signs identify high-sensory areas. Sensory maps, visual guides and kits are also available.
Where is Guinness Storehouse and how do you get there?
It is at St. James's Gate in Dublin 8. The accessible entrance is on Market Street, with a drop-off area at the main entrance and accessible parking at Crane Street Car Park.
