Simone Giertz and the business behind her YouTube builds

Simone Giertz has turned quirky engineering into a sustainable creator business, from viral robot builds to a hardware shop and brand collaborations. This piece looks at how she structures her revenue and platforms without going into private-life territory.

By the AD HOC NEWS creator desk » Business & Deal Desk - the editors cover platform milestones, formats, streams, deals and creator culture. Published: June 19, 2026 · Last reviewed: June 19, 2026, 12:03 AM

Simone Giertz has built a rare combination of YouTube reach and physical products around her offbeat engineering projects. Her channel pairs viral robots with a growing design business that now includes a dedicated online shop for hardware and everyday tools.

How Simone Giertz monetizes her builds

Simone Giertz runs a YouTube channel with more than 2.7 million subscribers, where she is best known for humorous "shitty robots" that evolved into more refined design projects like the Truckla electric pickup conversion and custom furniture builds.

Beyond AdSense, she regularly integrates sponsorship segments from established tech and hardware brands into her build videos, often positioning them around specific tools or workflows that appear naturally in the project narrative.

From Patreon and merch to a dedicated product line

Early in her creator career, Simone Giertz offered community support via Patreon and sold branded merchandise such as T-shirts and stickers tied to her robot persona, which helped stabilize income while her channel grew.

She has since shifted focus toward a standalone product business, launching an online shop that sells functional objects like the "Everyday Calendar" and other design-forward hardware, turning her engineering experiments into tangible items people can buy.

The format core and audience appeal

Simone Giertz positions herself at the intersection of engineering, design and comedy, with build videos that emphasize process, problem-solving and humorous failure as much as the final product.

Where the creator stands now

Simone Giertz is currently active on YouTube and across her product channels without a publicly announced live event date within the next month.

Key facts on Simone Giertz

• Creator: Simone Giertz
• Niche / Genre: Engineering / maker builds, design hardware
• Origin / Language: Sweden / English-language content
• Main platform: YouTube: more than 2.7 million subscribers (as of June 18, 2026, channel reading)
• Active since: mid-2010s as a YouTube creator
• Core formats: shitty robots, Truckla Tesla truck conversion, large-scale workshop builds, everyday product design videos
• Current top video/format: Truckla (the DIY Tesla pickup conversion) remains one of her most viewed and cited builds, illustrating her shift from joke devices to ambitious engineering projects
• Platform awards: YouTube Silver and Gold Creator Awards for passing 100,000 and 1,000,000 subscribers
• Next date: currently without an announced event date

Frequently asked questions about Simone Giertz

How many subscribers does Simone Giertz have on YouTube?
Simone Giertz’s YouTube channel lists more than 2.7 million subscribers, reflecting sustained growth around her engineering and design builds.

What kind of content does Simone Giertz create?
She produces engineering and maker videos that range from intentionally impractical "shitty robots" to serious design projects like the Truckla Tesla conversion and functional everyday products.

How does Simone Giertz earn money as a creator?
Her revenue mix includes YouTube ad income, integrated brand sponsorships in build videos, and sales from her own product line and online shop offering design-centric hardware and tools.

This article was AI-assisted and editorially reviewed. All information without warranty; sub/follower counts, dates and awards may change at short notice.