Villeroy & Boch AG, DE0007657231

Quiet elegance on the table, Villeroy & Boch NewMoon crockery sets a clear line

19.06.2026 - 00:28:21 | ad-hoc-news.de

Villeroy & Boch's NewMoon tableware looks almost architectural on the table, with asymmetric rims and a cool, matte-gloss mix. What feels minimal at first glance turns out to be surprisingly practical in everyday use, from dishwasher runs to long dinner nights.

Villeroy & Boch AG, DE0007657231
Villeroy & Boch AG, DE0007657231

Reviewed: ad hoc news Software & Services desk. Edited and checked on 2026-06-18, 22:24. Details in the imprint.

Villeroy & Boch NewMoon crockery looks like a design sketch turned into porcelain - sharp curves, asymmetric rims, and a cool white that makes food pop. On the table it feels calm, almost Scandinavian, yet one touch reveals solid, dense material underneath.

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Background, figures, and product updates from Villeroy & Boch around the NewMoon collection and its role in the tabletop portfolio.

What defines NewMoon on the table

NewMoon is one of Villeroy & Boch's more modern dinnerware lines, with plates and bowls shaped around a crescent motif instead of a classic round rim. The result is a subtle off-center edge that frames food almost like a stage.

The collection comes in pure white and, in some pieces, in deep black, creating high contrast table settings when mixed. On a dark wooden table the white plates look crisp and graphic, while the black variants feel almost theatrical under warm light.

Material, finish, and daily use

The NewMoon range is made from premium porcelain designed for everyday use, not just for Sunday dinners. The surface feels smooth but not slippery, with enough texture that cutlery does not skate uncontrollably across the plate when you cut.

According to Villeroy & Boch, the NewMoon tableware is dishwasher and microwave safe, which makes the sculptural forms less intimidating in daily life. You can stack the dinner plates and pasta bowls securely, although the asymmetric rims mean you feel a slight offset when lifting the pile.

How the shape behaves with food

That crescent edge is more than a styling trick. Sauces and dressings naturally collect toward the higher rim, which can help keep liquids from running off when you move the plate quickly from kitchen to table. It also creates a visual anchor for plated dishes.

Flat coupe plates without a pronounced well can sometimes let peas escape; NewMoon's shape holds them a bit better. Wide pasta bowls in the series give enough depth for brothy dishes while still presenting risotto or pasta nicely.

Set sizes, pieces, and combinations

Villeroy & Boch offers NewMoon both as individual pieces and as coordinated sets, typically including dinner plates, salad plates, bowls, and mugs. That modular approach lets buyers start small with a four-person set and extend later without mismatched designs.

The collection extends beyond plates into matching glasses and cutlery in similar sharp lines, so a fully coordinated NewMoon table looks consistent from porcelain to stemware. For small city kitchens, knowing you can add pieces over time instead of buying everything at once can be financially calming.

Where NewMoon stands in the portfolio

Within Villeroy & Boch's broad tableware range, NewMoon sits clearly on the contemporary side, next to collections like NewWave and Manufacture Rock. Classic lines such as Anmut or Old Luxembourg speak to tradition, while NewMoon aims at urban buyers wanting cleaner, bolder geometry.

Price-wise, NewMoon typically occupies a mid to upper mid range within the brand's portfolio, above entry lines but below hand-decorated premium collections with heavy ornamentation. For many, it hits the sweet spot of design impact without drifting into collector-level pricing.

Context and share listing

NewMoon underscores how Villeroy & Boch continues to refresh its core tableware business with distinctly modern shapes alongside long-running classics. Shares of Villeroy & Boch (DE0007657231) trade on Xetra in euros.

Key facts on Villeroy & Boch NewMoon

  • Product: Villeroy & Boch NewMoon crockery
  • Manufacturer: Villeroy & Boch AG
  • Category: Software/Service/Subscription (tableware collection as design concept)
  • Launch: Around 2019, with continuous range extensions
  • RRP / Price: Mid-range per piece and set, varying by configuration
  • Availability: Widely available via the Villeroy & Boch online shop and specialist retailers
  • Target group: Design-aware households wanting modern yet practical dinnerware
  • Highlight / USP: Asymmetric crescent rim that frames food visually while remaining dishwasher and microwave safe

More impressions and opinions

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.

en | DE0007657231 | VILLEROY & BOCH AG | boerse | 69577268 | bgmi