Ferrari, NL0011585146

Glass roof, silent thrust - why Ferrari Luce feels so different

18.06.2026 - 04:14:21 | ad-hoc-news.de

Ferrari Luce is the brand's first fully electric car and it looks like a glass sculpture on wheels. Under the transparent skin sits serious performance, but the way this Ferrari moves, sounds and treats its passengers is something entirely new.

Ferrari, NL0011585146
Ferrari, NL0011585146

Reviewed: ad hoc news Software & Services desk. Edited and checked on 2026-06-18, 04:13. Details in the imprint.

Ferrari Luce is the first Ferrari you approach that feels more like a glowing glass pavilion than a loud supercar. You see that huge transparent roof, the clean nose without a grille, the silent stance - and instantly sense this is a different kind of Prancing Horse.

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Background on the Ferrari stock

Ferrari's move into full electric with Luce is closely watched by investors who see it as a test of how far the brand can stretch without losing its mystique.

Ferrari's first full-electric leap

Ferrari positions Luce as its first fully electric model, a four-seat GT that opens the brand's long-planned EV chapter without giving up performance drama. The car was unveiled at the Vela di Calatrava in Rome, a very deliberate, theatrical stage for a radical Ferrari.

From the side, you notice how clean the surfacing is compared with an SF90 or 296. No huge air intakes, no loud vents, just tight muscle over the wheels and that long glass canopy that almost turns the cabin into a light-filled lounge.

What the "glass house" really does

Ferrari calls Luce's top a "glass house" - a continuous transparent surface that flows from windscreen to rear, controlled electronically to shift from clear to opaque. In bright sun it can dim to cool the cabin, in the evening it can turn crystal clear and open the sky.

Inside, this makes the car feel airy rather than bunker-like, even though you sit low as in any Ferrari. Imagine sweeping through a mountain tunnel, then bursting out into late-afternoon light while the roof gradually lightens above you - it is a very different emotional trick than a screaming V12.

Performance without the soundtrack

Official performance figures are still tightly controlled, but Ferrari has made clear that Luce will match the acceleration customers expect from the brand's mid-engined supercars. Instant electric torque means that light push of your right foot will likely deliver the familiar shove in the back.

The missing piece is the classic Ferrari soundtrack. Instead of the mechanical shriek, drivers will hear electric whine, tire noise and wind over the glass. That could feel almost unsettling at first, but also makes space for subtle synthetic feedback and for the sensation of uninterrupted speed.

Interface and software feel

Because Luce is electric, software moves even more into the foreground. Expect a digital cockpit with multiple displays, deep driving-mode logic and over-the-air updates that can tweak everything from power delivery to driver-assistance behavior over time.

What matters in daily use is how quickly the car wakes up, how intuitively you switch between driving modes, and whether Ferrari keeps the interface tidy. Owners paying this kind of money do not want laggy touchscreens or buried menus when they just want to change the roof transparency.

Client politics and waiting lists

According to a recent Bloomberg report, Ferrari is using Luce orders as a subtle loyalty test - clients willing to commit to the EV may move up waiting lists for more coveted models. That turns the car into both a product and a ticket in the brand's internal queue.

For some long-time customers, that will feel like a practical calculation. If driving an electric Ferrari a few days a week helps secure the next special-series V12, the decision becomes less ideological and more about staying inside the circle.

Market reaction so far

The reveal has split opinion. Some fans celebrate that Ferrari is entering the electric era on its own terms, others see the design and concept as a break with tradition. Investors reacted nervously at first, with concern about margin protection and demand for a high-priced EV GT.

On the street, though, it will be very simple. Either Luce looks and feels desirable when it glides past in near silence, or it does not. The glass roof, the stance, the way it pulls away from the lights - those are the moments that will decide whether it becomes a regular sight in wealthy neighborhoods.

Stock context in one sentence

Shares of Ferrari N.V. (NL0011585146) trade on Borsa Italiana in Milan in euros, and the market will closely watch how demand for the Luce shapes the brand's electric transition.

Key facts on Ferrari Luce

  • Product: Ferrari Luce
  • Manufacturer: Ferrari N.V.
  • Category: Software/Service/Subscription-related connected vehicle (EV)
  • Launch: World premiere mid-2026 in Rome
  • RRP / Price: Not yet officially disclosed, expected high-end luxury EV segment
  • Availability: Initially for Ferrari clients in core markets via the brand's dealer network
  • Target group: Wealthy GT customers and collectors open to a full-electric Ferrari
  • Highlight / USP: First fully electric Ferrari with large electrochromic glass roof and emphasis on connected, software-driven driving experience

Ferrari Luce and accessories on Amazon

While the car itself is not sold online, interested fans can find Ferrari-branded model cars, books and merchandise around Luce and the brand's EV shift.

Ferrari Luce on Amazon

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More on Ferrari Luce across social media

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.

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