Business leaders embrace new technologies to boost competitiveness and tackle today's biggest challenges
07.08.2025 - 18:04:25 
Technology continues to play a leading role in companies, with AI moving front and center, according to 63% of the decision-makers surveyed. In fact, 88% of them intend to invest in AI by 2024.
After AI, the technologies drawing the most attention from executives are Cloud computing (49%) and Cybersecurity (40%).
93% of business leaders see technology as an ally in tackling major human challenges. Specifically, technological progress is expected above all to simplify access to information and combat disinformation (44%); support the challenges facing the educational system (43%); and help combat pandemics and the climate crisis (39% and 37% respectively).
While it can do a lot of good, technological progress is also accompanied by worrying risks. Nevertheless, against this backdrop of uncertainty, business leaders feel confident (92%) and demonstrate a solid understanding of technology and cybersecurity issues (85%), although minor discrepancies remain in France and Germany.
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Contact: vivatech@publicisconsultants.com
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