Rokt and mParticle Merge to Redefine Real-Time Relevance

ROKT Pte. Ltd. mParticle New York

and the launch of its new generative AI tool, ACE, which helps advertisers maximize their return on ad spend. In addition, Rokt announced key appointments to its executive leadership team in 2024, including Jacqueline Purcell as Chief Financial Officer and Claire Southey as Chief Product Development Officer.

About Rokt

Rokt is the global leader in ecommerce, unlocking real-time relevancy in the moment that matters most. The company's AI and ML-powered Rokt Brain and ecommerce Rokt Network will power more than 6.5 billion transactions connecting 400 million customers across the world's leading companies, including Live Nation, Macy's, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons and HelloFresh. Rokt has achieved consistent annual growth of more than 40% across the past decade, driven by its unique partnership model that returns $7 from every $8 of value back to partners. Rokt is headquartered in New York City. The company has offices in 10 global locations and serves clients throughout North America, Europe and Asia-Pacific, solidifying its position as a key player in the global ecommerce ecosystem. To learn more, visit Rokt.com.

About mParticle

mParticle is the choice for multi-channel consumer brands who want to deliver intelligent and adaptive customer experiences in the moments that matter, across any screen or device, working with leading global brands like HBO Max, Marks & Spencer, JetBlue, SoFi and more. mParticle's predictive capabilities help Marketing teams achieve performance at unmatched scale while meeting the Data teams' requirements around composability and data governance. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.

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