Global advertising revenue to hit US$1 trillion in 2026 as streaming services look to consolidation and live sports to drive growth: PwC Global Entertainment & Media Outlook 2024-28

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Global entertainment & media (E&M) industry revenues rose 5% to US$2.8 trillion in 2023 and projected to hit $3.4 trillion in 2028Advertising revenues projected to top $1 trillion in 2026, with revenues in 2028 to represent double the revenues of 2020Streaming service usage and uptake continues to rise, but market players look to consolidation, live sports, password-sharing crackdowns and ad-based revenue to drive growth as industry competition intensifiesGaming remains among the fastest growing E&M sectors globally: largely driven by Asia-Pacific, revenue expected to top $300 billion in 2028. In-person events such as global cinema projected to return to pre-pandemic levels as live-music buoyed by global toursGlobal E&M industry looks to Generative AI to drive new revenue streams and transform business modelsView original content:https://www.prnewswire.co.uk/news-releases/global-advertising-revenue-to-hit-us1-trillion-in-2026-as-streaming-services-look-to-consolidation-and-live-sports-to-drive-growth-pwc-global-entertainment--media-outlook-2024-28-302197278.html