Personar Appoints Rugby Legend Ugo Mola as Senior Advisor

Personar United Kingdom

"Ugo Mola represents the gold standard of coaching excellence in world rugby," said Adrian Jones, CEO and Co-Founder of Personar. "What Ugo has achieved at Stade Toulousain is historic – building a dynasty through brilliant tactical decisions, developing world-class talent, and creating a culture of excellence that transcends any single match or season. His insight into what elite coaches need to succeed at the highest level will be invaluable as we expand CoachScribe across rugby and professional sports worldwide. This partnership signals our commitment to working alongside the very best minds in the game."

"In modern rugby, the difference between winning and losing is often measured in split seconds and the smallest margins," said Ugo Mola. "What excites me about Personar is their unique approach to audio intelligence –  they understand that rugby is a conversation sport, where communication between players and coaches can determine outcomes. Their technology captures insights that no camera can see. I look forward to helping them bring these innovations to rugby clubs worldwide and to shaping the future of how our sport uses technology to reach new heights."

Mola's playing career was equally distinguished. As a dynamic winger and full-back, he represented Stade Toulousain during their dominant 1990s era, contributing to three consecutive French championship titles (1994, 1995, 1996) and the club's inaugural European Cup triumph in 1996. He earned 12 caps for France, including an appearance in the 1999 Rugby World Cup final, scoring six international tries.

The appointment underscores Personar's strategic expansion into rugby, building on the company's proven success in elite sports, from Formula 1 to the Premier League. Mola will advise on the development of CoachScribe - Personar's AI coaching intelligence platform – with a focus on meeting the specific needs of rugby coaches, while helping establish partnerships with elite rugby organisations globally.

About Stade Toulousain

Founded in 1907, Stade Toulousain is the most successful club in European rugby history with a record 24 French championship titles and six European Champions Cup victories. Based in Toulouse, France, the club is renowned worldwide for its attacking style of play, exceptional youth academy, and enduring culture of excellence that has produced generations of international rugby stars.

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