Mind Games United Kingdom England

07.08.2025 - 18:06:06

MIND GAMES Expands Across the UK with Selfridges Rollout and Launch of Two Exclusive Fragrances

About MIND GAMES:
MIND GAMES was born from a profound reverence for the art of fragrance, drawing its inspiration from the intricacy and timeless sophistication of chess. Founded in 2022 by Alex and Mariana Shalbaf, the brand invites wearers into a world where every fragrance is a strategic move—bold, deliberate, and charged with emotion.

What began as an inaugural collection of fine fragrances has since evolved into a growing olfactive universe, spanning three distinct fragrance lines and a newly launched home collection featuring six luxury candles, each crafted to bring the immersive spirit of MIND GAMES into your space.

With accolades including Packaging of the Year from The Fragrance Foundation, recognition from Men's Health in their 2025 Grooming Award, and the inaugural Marie Claire UK Fragrance Awards, MIND GAMES continues to redefine the rules of modern perfumery through storytelling, craftsmanship, and sensory provocation. The brand is available at premier retailers including Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman, Breuninger, Selfridges, and Bloomingdale's Dubai. Explore the world of MIND GAMES at mindgamesfragrance.com and @mindgamesfragrance.

About The Fragrance Group:
At The Fragrance Group, we are global creators, distributors, and licensees of luxury, artisanal fragrances. Our reputation as true collaborators has led to hand-in-glove partnerships with a full range of clients, using a comprehensive business model that takes all aspects of the retail world into account. We offer customized marketing, product development, and distribution strategies with an unparalleled level of personalized attention at every stage of the creative process. Our commitment is to connect exceptional luxury fragrances with an increasingly perceptive client through all channels of the industry. Explore our partnerships at so-avant-garde.com, and visit @fragrancegroup on Instagram, Facebook, and X for more information.