Mediaprobe and Bauer Media Audio Portugal partner to boost the emotional impact of live events

Mediaprobe England United Kingdom Portugal New York

measurement is done via the collection of biometric data from sensors placed in the participants' hands and its synchronization with the live event. The company's benchmarks are based on thousands of biometric data points collected from thousands of households exposed to video and audio formats, as well as live audiences.

Mediaprobe's Continued Innovation in Emotional Impact Measurement

Mediaprobe continues its journey to revolutionize the field of media measurement. The company works regularly with NBC and CBS in the USA, having analyzed major events like the Super Bowl and various reality shows. In the sonic space, partnerships with Cumulus Media | Westwood One Audio Active Group and Spotify (Sonic Science Vol. 2) have unlocked the value of radio advertising and audio content, respectively.

Pedro Almeida, CEO at Mediaprobe, concludes, "These innovative projects have a multifold impact. For our clients like Bauer Media Group and NBC, the results empower them to optimize their events' impact. For us, it underscores our dedication to pushing the boundaries of technological innovation and our vision for the future of live events and media measurement."

About Mediaprobe

Mediaprobe is a next gen media measurement company dedicated to measuring the Emotional Impact of media content and advertising on attendees at live or televised events. Leveraging neuroscience and sensors that measure biometric data, Mediaprobe's platform measures emotion on a second-by-second basis and relates it to specific elements of live/audiovisual content. The score is calculated from the audience's electrodermal activity, which is a scientific way of reliably and predictably measuring a person's real emotional reaction to what they see and hear, thus providing an objective view of the audience's attention and engagement.

Logo - https://mma.prnewswire.com/media/2436288/Mediaprobe_Logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/mediaprobe-and-bauer-media-audio-portugal-partner-to-boost-the-emotional-impact-of-live-events-302170040.html