IBM Study: Profit-Driven CMOs See AI as Growth Driver, but Operational Hurdles Slow Them Down

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54% of surveyed executives underestimated the operational complexity of translating AI strategies into outcomes.Only 22% of surveyed organizations have established clear guidelines and guardrails for the use of AI in automated decision-making.64% of CMO respondents are now responsible for profitability, with 58% accountable for revenue growth.View original content:https://www.prnewswire.co.uk/news-releases/ibm-study-profit-driven-cmos-see-ai-as-growth-driver-but-operational-hurdles-slow-them-down-302482789.html