IAB Tech Lab Announces CoMP Framework to Ensure LLMs Have Commercial Agreements with Publishers Before Content Crawling

IAB Tech Lab New York

and is intended to evolve through industry feedback during the public comment period. Input from publishers, marketplaces, technology providers, and AI developers will inform updates to the framework before finalization.

To learn more or to participate in the public comment process, which will remain open until April 9, 2026, please visit https://iabtechlab.com/comp/. 

About IAB Technology Laboratory
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, brands, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; cross-channel programmatic effectiveness and ad measurement; and the impact of LLMs and AI agents on advertising. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, Trusted Server, and the Agentic Roadmap initiative for agentic advertising. Board members and companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. For more information, please visit https://iabtechlab.com.

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