HUMAN AFTER ALL: THE ALTERNATIVE TEAM PHOTO EXPOSES THE PERSONAL SIDE OF NEW ZEALAND'S SPORTING ICONS, NORMALISING HEALTH CONVERSATIONS WORLDWIDE

07.08.2025 - 18:04:28

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Legends and rising stars of rugby – including Ruby Tui, Aaron Cruden, Maia Roos, Codie Taylor, Tamaiti Williams, Sir John Kirwan, and Piri Weepu – unite in a powerful photo series revealing personal experiences to inspire open conversations about health and wellness worldwide.Their stories explore motherhood, loss, resilience, rest, cancer, stroke, type 1 diabetes, depression, and anxiety – shedding light on the physical, mental, emotional, and spiritual aspects of wellbeing.This moving campaign follows global research showing that 71% of 18-44 year-olds believe role models can inspire positive health change.to explore the players and their stories, plus an insightful behind-the-scenes look at the production, featuring player interviews on the powerful message behind Human After All: The Alternative Team Photo.

Notes to editors

Supporting assets can be found HERE

About Bupa
Established in 1947, Bupa's purpose is helping people live longer, healthier, happier lives and making a better world. We are an international healthcare company serving over 60 million customers worldwide. With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers. Bupa has businesses around the world, principally in Australia, the UK, Spain, Poland, Chile, Hong Kong SAR, India, Türkiye, Brazil, Mexico and New Zealand. We also have associate businesses in Saudi Arabia. For more information, visit www.bupa.com.

About New Zealand Rugby
New Zealand Rugby (NZR) strives to inspire and unify through rugby. Since 1892, NZR has led, supported and grown New Zealand's national game at all levels. From ensuring rugby is at the heart of Kiwi communities to engaging, fan-centric competitions and content, our teams* represent New Zealand with mana, and our goal is to be world-leading on and off the field. We're guided by our Rugby Way values, which ensure we put the game and the people who love it at the heart of everything we do. *NZR's teams – All Blacks, Black Ferns, All Blacks Sevens, Black Ferns Sevens, M?ori All Blacks, All Blacks XV, and New Zealand Under 20s.

About Steven Boniface
Steve Boniface is a Wellington-based photographer known for creating striking, evocative, and meticulously composed images and films. Inspired by all forms of visual culture, his work has a strong focus on people, capturing their essence with carefully crafted lighting, mood, and atmosphere. With a meticulous approach to personality and visual styling, Steve's work has been recognised with awards in New Zealand and internationally.

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