Globant takes Saudi Pro League into a new era through a Competition Management Solution leveraging AI

GLOBANT Saudi Arabia California

This reinvention partnership reinforces Globant's growing footprint in Saudi Arabia's sports ecosystem. Powered by AI and cutting-edge technology, the new platform will raise the operational standards of Saudi Pro League to match the world's leading football tournamentsThe Competition Management Solution will automate core processes and enhance the experience for players, coaches, and league officials, while integrating advanced AI to support faster and more accurate decision-making
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For more information, visit www.globant.com

About Sportian
Sportian is a global end-to-end technology solutions provider that enables growth for the sports and entertainment industry through its digital ecosystem, powered by Globant and LALIGA.

Sportian offers a unique ecosystem of technologies that helps sports and entertainment entities grow by adopting fan-centric strategies, embracing new business models and expanding their global reach. Its solutions combine AI, data, experience design and commercial strategy to revolutionize areas such as global fan engagement, streaming, digital asset monetisation, competition management, real-time data capture, content innovation and anti-piracy. This ecosystem has formed a core part of LALIGA since 2014 and is now being used by a wide range of global competitions, broadcasters, federations and clubs to achieve the next stage of their digital transformation.

About the Saudi Pro League (SPL)
The Saudi Pro League (SPL) is the premier football league in Saudi Arabia and holds the distinction of being the highest-ranked league in Asia, as recognized by the Asian Football Confederation (AFC). But the SPL is more than just a football competition—it is a powerful platform dedicated to delivering unforgettable experiences that celebrate the passion, energy, and emotion of the beautiful game, both on and off the pitch.

The SPL transforms every match week into a spectacle, weaving together sport, culture, and community. Its mission extends beyond the 90 minutes of play to inspire fans, develop talent, and elevate the game across every dimension.

In early 2023, the SPL launched an ambitious transformation strategy aligned with Saudi Arabia's Vision 2030 and its broader ambitions for the sports sector. This strategy is designed to position the SPL as one of the world's top football leagues—an international benchmark for excellence and innovation.

At the heart of this transformation are Five Strategic Pillars:

Develop and Attract Elite Talent: Cultivating young Saudi players while bringing in world-class international stars to raise the league's competitive edge.Build Meaningful Fan and Community Connections: Deepening fan engagement and fostering a strong sense of belonging beyond matchdays.Elevate All Clubs: Equipping every club with the tools and support needed to thrive, ensuring sustained growth and high performance across the board.Expand Reach and Revenue: Growing the SPL's global footprint through strategic marketing, new audience engagement, and expanded commercial opportunities.Drive Economic and Social Impact: Supporting national development by creating jobs, encouraging healthy lifestyles, and promoting social inclusion through football.

With an unwavering commitment to excellence, innovation, and impact, the SPL is not just building a stronger league—it's shaping a legacy that will inspire generations to come, both in Saudi Arabia and around the world.

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