Globant FUSION: the new suite of AI Agents for full-funnel marketing and advertising

Globant France California

FUSION is a suite of AI Agents designed to solve real marketing, communications, and advertising challenges, accessible through a single subscription to Globant Enterprise AIFrom research and content creation to hyper-segmentation and media assets, FUSION streamlines the entire marketing funnel by combining human creativity with AI-driven efficiency to help brands scale with precisionLeveraging Globant's recently launched AI Pods subscription model, FUSION enables organizations to unlock measurable outcomes while adapting to evolving business needsmodel. This subscription-based approach lets marketing teams scale AI services according to actual demand—paying only for the complexity and volume of work performed. This ensures faster execution, more productivity and real business value.

"With Globant FUSION, we're making AI truly useful for marketing—not just as a support tool, but as a driver of business scale," said José Llinares, Head of Strategy at Globant GUT Europe.  "While some big industry players are expanding their AI capabilities through strategic acquisitions, at Globant GUT we're focused on developing specialized AI solutions designed to address the specific needs of the marketing industry."

Through Globant FUSION, Globant GUT reaffirms its commitment to transforming marketing through intelligent technology and human insight—delivering more precise, agile, and personalized experiences that drive growth and value. For more information, click here.

About Globant GUT

Globant GUT is the first creative Network reinvented by tech. It is a full-funnel, one-stop shop to maximize business impact. We bridge the gap between businesses and consumers through technology and creativity, leveraging our experience as an AI powerhouse.

We were named a Worldwide Leader in AI Services 2023 and a Worldwide Leader in

CX Improvement Services 2020 by IDC MarketScape report.

Cannes Lions Awards
GUT Buenos Aires, Agency of the Year 2023

TOP 10
Representative Vendor in the 2024 Gartner® Digital Agencies Report

Google Premier Partner
Top 3% of Google's best partners worldwide 2024

Adweek's #1
GUT #1 Breakthrough Agency of the Year

EFFIE AWARDS
GUT #1 Most Effective Independent Agency in the world by Effie Global Index 23'

About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.

We have more than 31,100 employees and are present in 36 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.We were featured as a business case study at Harvard, MIT, and Stanford.We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

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For more information, visit www.globant.com.

 

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