FITUR 2025 will be presenting the growing attraction between the UK and Spanish tourist markets

FITUR/IFEMA MADRID United Kingdom Spain United States of America

The United Kingdom continues to be the main outbound market to Spain, with 12.66 million tourists up to August 2024 and a spend of 15.758 billion euros, up 7.8% and 16% over the previous year, respectively, according to the Ministry of Industry and Tourism. In 2023, 17.3 million British tourists visited Spain, 20.4% of the total; and spending stood at 19.9 billion euros (16% more). Furthermore, there is a tendency to travel mid-season, fostering deseasonalisation.

For its part, the UK received 1.3 million Spanish tourists during the first six months of 2024, 35% more than in the same period of the previous year, according to the National Tourist Board of Great Britain, with a 48% increase in spending. In 2023, the UK received 2.2 million visits from Spain, according to Visit Britain.

According to Turespaña, British tourists who visited Spain last year travelled predominantly for leisure and stayed mostly in hotels. Middle class tourists, those with higher education and couples predominated, followed by families. Their main activities were enjoying the beach, shopping and visiting cities.

According to Visit Britain, in 2023, 46% of Spanish spending in the UK came from holiday visits, 31% from visiting friends and family and 15% from business. More than three out of five Spanish tourists repeat visits to Britain (excluding British expatriates). And 98% of Spanish visitors would "probably" or "very probably" recommend Britain for a holiday or a short break.

In 2024, FITUR attracted 9,000 companies, 152 countries and more than 250,000 visitors.

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