Factor, Accelerates

Factor Accelerates AI Push with Acquisition of Legal Tech Development Studio

07.08.2025 - 18:04:18

Factor England United Kingdom United States of America New York

(a GenAI collaboration community of in-house legal leaders) and the Sensemaker Academy, a training program to accelerate AI adoption. This acquisition will accelerate the development of Integral, Factor's growing suite of modular solutions, including Answers, an AI contract extraction, interpretation and intelligence service. Further capabilities will be announced in the coming weeks and months.

"The acquisition of Theory and Principle marks a pivotal moment as we help legal departments navigate one of the most significant shifts in legal services. GenAI is reshaping how legal work gets done, and we're uniquely positioned to help legal teams move beyond experimentation to integrate GenAI into their daily operations," said Varun Mehta, Factor CEO. Nicole Bradick, Theory and Principle CEO, said, "We have helped leading AmLaw 200 law firms, legal technology companies and others to innovate through the design and development of user-focused solutions. We are thrilled to be able to continue to serve our clients with the benefit of all of the resources that an organization like Factor has to offer, and to expand our focus to include corporate legal departments. Factor's proven expertise in leveraging AI for the benefit of the in-house team plus our design and technical capabilities will allow us to double down on AI efforts, including bringing new next-generation solutions to market."

About Factor

Factor is the market leader in Integrated Law. Factor works alongside corporate legal departments and law firms to solve the ever-increasing demands and complexity of transactional legal work like contracting. With 10+ years of focused experience, Factor integrates the expertise of Traditional Law, and the efficiency of New Law, with the close business understanding and integration of In-house legal to deliver complex legal work at scale. Factor helps reposition and focus in-house legal on advisory, solves business problems, and balances commercial opportunities with legal risks.

Factor is not a law firm and does not provide legal advice. For more information, go to https://www.factor.law or LinkedIn.

About Theory and Principle

Theory and Principle is the preeminent legal technology design and development agency. The company provides end-to-end product support for law firms, legal tech companies, legal aid organizations, and more. Focused heavily on user experience design, Theory and Principle's mission is to improve the legal experience for all through thoughtfully designed digital products.

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