K-wave goes mainstream in Southeast Asia but consumers now surf for localised K-products: Euromonitor International

Euromonitor International South Korea Malaysia Indonesia Thailand

Singaporeans traveling to South Korea increases by 52% from 2019Local Soju drives impressive market growth; Halal variant faring wellConsumers copy Korean style but buy products locallyView original content:https://www.prnewswire.co.uk/news-releases/k-wave-goes-mainstream-in-southeast-asia-but-consumers-now-surf-for-localised-k-products-euromonitor-international-302318357.html