72% of consumers are apprehensive about the potential misuse of their health information by external entities

Cassie England New York California

that currently offer some aspect of consumer data privacy laws. Variations in different jurisdictions of data protection legislation and definitions of ownership, control, and usage all boil down to one thing: trust. With consumers divulging more information and leaving larger digital footprints, healthcare providers have to respect their privacy and adhere to shifting regulations.

83% of consumers are skeptical of how well government regulations protect their health data6 in 10 consumers believe that healthcare providers are not keeping up well with new data privacy regulations90% of consumers say that healthcare providers that invest in data security technology are more reliable than those that don't, and of those, 43% are looking to switch to a provider that places a stronger emphasis on data privacy protection

The full Cassie Prescribing Privacy Pain Points Report is available for download here.

Methodology
This survey of 803 adults in the U.S.  was conducted between September 26th, 2023 - September 29th, 2023. The survey was conducted at 95% confidence, +/- 3% margin of error.

About Cassie
Cassie is a consent and preference management platform that empowers complex, global businesses to deliver compliant, transparent customer marketing experiences. Created by consent and preference management pioneer Syrenis, Cassie specializes in working with companies in high-volume, high-transaction data scenarios to go beyond compliance allowing them to build long-lasting, trusting relationships with their customers. Endorsed by leading analyst Gartner for its exceptional configurability, security and scalability, Cassie foresees and delivers capabilities that enterprise companies need to stay compliant and meet the evolving demands of global data citizens. Cassie's parent company, Syrenis, was founded in 2000 and has been delivering data software solutions for more than two decades. For more information, visit trustcassie.com.

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View original content:https://www.prnewswire.co.uk/news-releases/72-of-consumers-are-apprehensive-about-the-potential-misuse-of-their-health-information-by-external-entities-301964912.html

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