Brand growth slows finds Interbrand's Best Global Brands Report 2023

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Total table value grew by 5.7% this year compared to 16% growth in value last yearInterbrand cites lack of growth mindset, conservative brand leadership and uncertain forecasting behind the slowdown Companies that operate across multiple sectors continue to dominate the top of the table – making up 50% of the total value. Data shows a stronger focus on brand enables these companies to unlock rapid growth vs. the competitionAirbnb (#46) fastest riser in value (+21.8%) despite only entering the table last year  Apple remains the #1 brand for the 11th year in a row. It is the first brand to rise above half a trillion USD in brand valueStrongest performing sectors are automotive and luxury with sector value rising 9% and 6.5% respectively. BMW (#10) entered the top 10 for the first time, with Porsche (#47) Hyundai (#32) and Ferrari (#70) also performing wellTop 10 highest brand value riser is Microsoft (+14%)Zara (#43) and Sephora (#97) two retail stars of the table with brand value rising 10% and 15% respectively
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