Vital Farms Shares Face Headwinds Amid Forecast Revisions and Insider Activity
11.01.2026 - 13:32:04Shares of the ethical food company Vital Farms, known for its pasture-raised eggs and dairy products, remain under pressure. This follows a wave of analyst estimate cuts and notable stock sales by company insiders. While the firm’s balance sheet remains robust, a tempered outlook for the coming year and executive disposals have weighed on investor sentiment.
Recent transactions by Vital Farms’ founders and senior leaders have come into focus. These sales, executed under pre-arranged 10b5-1 trading plans designed to avoid allegations of insider trading, are nonetheless significant in volume for the consumer staples sector.
Notably, Executive Chairperson and founder Matthew O’Hayer sold 25,000 shares on January 2 at a Read more...


