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The Trade Desk Strengthens Its Core with Strategic Commerce Data Partnership

20.02.2026 - 09:29:04 | boerse-global.de

In the digital advertising landscape, access to actionable consumer data is paramount. The Trade Desk is fortifying its position through a new strategic partnership with THG Ingenuity, securing direct access to valuable first-party commerce data. This move is designed to enhance campaign precision for advertisers and solidify the company’s competitive edge in a crowded market.

The Trade Desk Strengthens Its Core with Strategic Commerce Data Partnership - Foto: über boerse-global.de
The Trade Desk Strengthens Its Core with Strategic Commerce Data Partnership - Foto: über boerse-global.de

The alliance grants advertisers on The Trade Desk’s platform access to purchase data from THG’s prominent beauty and cosmetics brands, Cult Beauty and LOOKFANTASTIC. This information allows for more refined audience targeting, enabling campaigns to reach specific consumer segments, such as skincare enthusiasts or makeup buyers, with greater accuracy. A significant benefit of this integration is the enablement of closed-loop Read more...

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