Potbelly Accelerates Northeast Growth with New Jersey Franchise Push

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The American sandwich chain Potbelly is deepening its presence in the competitive Northeast market through a significant new franchise agreement. The company has signed a comprehensive deal to enter New Jersey, marking a strategic advance into the home territory of several established rivals.

This move represents a deliberate foray into a densely populated and highly competitive region. In New Jersey, Potbelly will come face-to-face with major players like Jersey Mike’s. Company leadership has expressed confidence, viewing this market entry as a critical milestone toward its long-term goal of operating 2,000 total locations.

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