Nestlé Faces Unprecedented Crisis as Infant Formula Recall Expands Globally
13.01.2026 - 08:33:04Nestlé's leadership is confronting its most severe challenge to date following a rapidly escalating product recall that has now reached international proportions. What originated as a localized supply chain issue has transformed into the most extensive recall in the company's history, involving potentially toxic infant formula across 37 countries.
The crisis centers on a possible contamination with cereulide, a toxin produced by the Bacillus cereus bacteria, which is believed to have entered manufacturing via tainted oil from a supplier. This substance can induce serious health complications rapidly. Although Nestlé states there are no confirmed illnesses linked to the products so far, the reputational damage is substantial. Consumer advocacy group Foodwatch has launched sharp criticism of the company's crisis management, alleging delays in communicating alerts from the European Union's Rapid Alert System for Food and Feed (RASFF)—claims that Nestlé denies.
The recall now encompasses more than 800 items under the BEBA, SMA, NAN, and Alfamino brands. The financial repercussions, while not yet fully calculable, are projected to be severe. Analysts at Jefferies estimate potential revenue losses could reach $1.5 billion. Market sentiment has turned decidedly negative, reflected in the stock's performance:
* Year-to-date performance: -5.45 %
* Change over last 7 days: -3.33 %
* 30-day volatility: 55.69 %
Analyst Sentiment Sours as Legal Threats Loom
In response to the growing uncertainty, several major financial institutions have revised their outlooks on Nestlé shares:
* Deutsche Bank Research lowered its price target to 82 CHF, citing a lack of positive catalysts.
* UBS issued a more pronounced reduction, setting a new target of 78 CHF.
* JPMorgan currently maintains a "Neutral" rating.
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Further compounding the risk is the looming threat of litigation. The Rosen Law Firm is reportedly investigating potential class action lawsuits, adding another layer of uncertainty for investors. This comes at an already difficult time for Chief Executive Philipp Navratil, who is midway through a complex restructuring plan involving the elimination of 16,000 positions aimed at boosting profitability.
Strategic Pressures Intensify
The timing of this disaster could hardly be worse. Navratil's turnaround strategy is now under immense pressure. Market observers interpret reports of a potential sale of the Blue Bottle Coffee chain as a signal that the conglomerate is seeking to free up liquidity to help absorb the costs of the crisis.
External macroeconomic factors are also squeezing margins, with the prices for key commodities like cocoa and coffee having doubled since 2024. A critical question for the market is whether Nestlé can sustain its organic growth target of over 2.2% for 2025 in the face of such powerful headwinds. The company's forthcoming quarterly results will be scrutinized for an answer.
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